Creative Marketing Manager

About American Trench

Launched in 2013, American Trench was founded to bring forward the exceptional product manufacturing that exists within the United States.

Job Overview

We are looking for a motivated and creative Creative Marketing Manager to join our team. This person will help shape how American Trench presents products and communicates stories across digital channels. Working closely with the marketing and product teams, the Creative Marketing Manager will manage e-commerce and retention marketing, coordinate photography and creative production, and develop advertising and social media content in collaboration with the marketing team. This role requires a combination of visual judgment, strong organizational skills, and hands-on execution.

Key Responsibilities

E-Commerce & Digital Merchandising

• Manage day-to-day website operations and digital merchandising, curating the look and feel of the website to align with brand values and marketing initiatives
• Set up and manage product listings and informational pages, ensuring product information, imagery, descriptions, variants, and metadata are accurate and current
• Monitor performance and coordinate website improvements, integrations, and automations to maintain functionality and improve the shopping experience
• Coordinate with product, inventory, and marketing teams to ensure product information, inventory readiness, and launch activity are aligned

Retention & Email Marketing

• Manage email marketing campaigns and automated flows, including campaign scheduling, audience segmentation, testing, and performance analysis
• Develop email content and layouts that support product launches, seasonal collections, promotions, and broader brand communication
• Create compelling layout and typeface design to support customer retention and engagement

Advertising & Campaign Creative

• Coordinate advertising creative requests and deliverables with the advertising agency, providing relevant product information, brand context, and commercial intent
• Create advertising campaign assets with brand voice awareness and campaign objectives
• Collaborate with internal marketing team members to ideate new creative ideas
• Review campaign creative and setups, incorporating performance feedback to inform future work

Content Planning & Publishing

• Plan and coordinate product photography and broader photoshoots, including creative direction, scheduling, styling, and production logistics
• Plan, create, and publish content across social media, including Instagram posts, Reels, and Stories
• Organize and maintain the creative asset library, ensuring photography, video, and campaign materials are accessible and easy to retrieve with consistent file organization and naming conventions

The Ideal Candidate

The ideal candidate is comfortable moving between planning and production, can manage projects independently, and understands how thoughtful creative work supports product presentation, brand identity, and commercial goals. They should:

• Command a strong visual sensibility and an understanding of photography, styling, composition, and digital content
• Understand how creative presentation contributes to the customer experience and commercial success
• Demonstrate initiative, agility, and commitment, while balancing autonomy and collaboration across a small team
• Be detail-oriented, organized, and a clear communicator, with strong time-management and analytical skills
• Remain highly flexible and adaptable when faced with ambiguity, and thrive in a fast-paced, diverse, ever-evolving environment
• Have an interest in menswear, creative content, and product storytelling

Qualifications

• 0 - 2 years experience in digital media, content production, social media, brand marketing, or a related field
• Comfort preparing and adapting content across digital channels
• Proficiency with Adobe Creative Suite, Microsoft Word and Excel
• Shopify and Klaviyo experience is a plus
• Familiarity with photography and image editing, layout and typography, and basic graphic design
• Ability to coordinate and communicate effectively with freelance creators, agencies, and internal stakeholders
• Strong writing skills and high attention to detail

A degree in marketing, communications, graphic design, or a related field may be helpful, but relevant experience and demonstrated ability are equally valuable.