SEO/GEO Specialist
Coface India Credit Management Services
Hybrid - Bengaluru0–5 yrs2h agovia Naukri
This job at a glance
- Who can apply
- Freshers and up to 5 years
- Must know
- Data structures & algorithmsBudgeting
- Nice to have
- SEOGoogle AnalyticsLookerMarketing
- Work
- Hybrid in Hybrid - Bengaluru
- Pay
- Not stated by the employer.
- Skill demand
- SEO77%Google Analytics62%Budgeting15%Data structures & algorithms3%of 98 similar fresher jobs posted in India this week
- Listed
- 3 Nov 2026 · still open
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About the Role
This position will be responsible for driving organic traffic growth, improving website rankings, optimizing content for search engines and AI-driven search experiences, and leveraging data to improve digital performance.
Main Responsibilities
SEO Strategy & Execution
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and search intent analysis.
- Monitor and improve website rankings, organic traffic, and conversions.
Content SEO & GEO Optimization
- Create and optimize content strategies aligned with SEO and GEO (Generative Engine Optimization) best practices.
- Optimize content for both traditional search engines and AI-powered search experiences.
- Develop AI-search-friendly FAQs, knowledge content, topic clusters, and entity-based content structures.
AI Tools & Automation
- Use AI tools to enhance content research, optimization, and SEO workflows.
- Leverage tools such as: Copilot, Claude, Gemini.
Analytics & Reporting
- Monitor website performance using: Google Search Console, Google Analytics 4 (GA4), Google Tag Manager.
- Track keyword rankings, traffic trends, CTR, impressions, engagement metrics, and conversions.
- Analyze competitor performance and identify opportunities for growth.
Technical SEO
- Manage crawl issues, indexing, Core Web Vitals, redirects, and website health.
- Monitor website performance and page speed optimization.
Requirements & Tech Stack
- 5+ years of proven SEO experience.
- Strong understanding of search engine algorithms and ranking factors.
- Expertise in:
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Keyword research and competitive analysis
- Hands-on experience with content optimization and SEO content strategy.
- Knowledge of GEO (Generative Engine Optimization) and AI-driven search visibility.
- Understanding technical SEO concepts.
- Strong analytical and reporting skills.
- Preferred Tools: SEMrush, Ahrefs, Google Search Console, Google Analytics 4, Looker Studio, Microsoft Copilot.
Qualifications
- We are looking for an experienced SEO/GEO Specialist with 5+ years of hands-on expertise in search engine optimization, content-driven SEO strategies, and emerging AI-powered search optimization techniques.
- The ideal candidate should have strong knowledge of traditional SEO, content optimization, Generative Engine Optimization (GEO), analytics, and AI tools that enhance search visibility and performance.
- Preferred Candidate Profile:
- Experience working in agency or in-house digital marketing teams.
- Proven success in scaling organic traffic and lead generation.
- Demonstrated experience with AI-powered content optimization.
- Up-to-date knowledge of SEO, GEO, and AI search trends.
Key Competencies
- Data-driven decision making
- Strong analytical mindset
- Good communication skills
- Content planning and optimization expertise
- Problem-solving abilities
- Adaptability to evolving AI search trends
Additional Information
- Hybrid working model (after the first month).
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program.
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company.