Digital Marketing Executive

Key Responsibilities

• Manage and execute digital marketing activities to increase brand visibility.
• Generate qualified leads for Felco’s digital kiosk solutions.
• Plan and run online campaigns.
• Coordinate social media content calendars.
• Optimize web presence to support business objectives.
• Create and update web content.
• Track campaign performance through web analytics tools.
• Prepare periodic reports and insights for management.
• Collaborate with internal teams to align messaging.
• Support sales initiatives.
• Ensure consistent communication across digital channels.

Requirements & Tech Stack

• Marketing
• Social Media Marketing
• Web Content Writing
• Communication
• Web Analytics
• Strong understanding of digital marketing channels (search, social, email)
• Basic SEO principles

Qualifications

• Ability to work collaboratively with cross-functional teams.
• Ability to manage multiple tasks in a fast-paced environment.
• Relevant academic background in Marketing, Communications, Business, or a related field is preferred.
• Prior experience in a digital marketing role, especially in technology or B2B environments, is an advantage.