Performance marketer (D2C Expert)
Doggle India
Jaipur, Rajasthan, IndiaFresher57m agovia LinkedIn
About the Role
The Performance Marketer (D2C Expert) will manage and optimize end-to-end digital marketing campaigns to drive customer acquisition, engagement, and revenue for D2C products. This is a full-time, hybrid role based in Jaipur, with flexibility for some work-from-home days.
Key Responsibilities
- Plan performance marketing strategies.
- Set up and monitor paid campaigns across channels such as search, social, and display.
- Analyze data to improve ROI.
- Conduct A/B tests on creatives, audiences, and landing pages.
- Collaborate with product, design, and content teams to refine messaging, enhance funnel performance, and ensure a consistent brand presence.
- Adhere to performance targets.
Requirements & Tech Stack
- Strong performance marketing skills in paid search and paid social.
- Hands-on experience in managing D2C campaigns.
- Experience optimizing for ROAS and CPA.
- Proficiency in analytics tools (e.g., Google Analytics, ad platform dashboards).
- Experience with conversion rate optimization.
- Experience with funnel analysis.
- Experience with A/B testing across landing pages, creatives, and audience segments.
- Understanding of e-commerce metrics.
- Understanding of customer acquisition strategies.
- Understanding of remarketing.
- Understanding of lifecycle marketing for D2C brands.
- Ability to collaborate with cross-functional teams (product, design, content).
- Ability to communicate campaign insights clearly and effectively.
- Strong learning mindset.
- Readiness to adapt to new tools and strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Relevant certifications in digital marketing or performance advertising are an advantage.
- Prior experience in a startup or D2C environment is preferred.