Associate Data Analyst
Agoda
Chennai, Tamil Nadu, IndiaFresher1h agovia LinkedIn
About the Role
At Agoda, we connect people to destinations and experiences. Data and technology are at the heart of our culture, fueling our curiosity and innovation. The Performance Marketing Team is a world leader in online marketing, highly data-driven and focused on developing at-scale marketing programs. This team fosters a great learning environment, allowing you to learn and grow by working closely with experts from various backgrounds.
Key Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on platforms like Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and implement changes from successful tests.
- Display: Test, analyze, and optimize campaigns on platforms like Facebook, Twitter, Instagram, and others.
- Modeling: Analyze vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers.
Requirements & Tech Stack
- Bachelor’s Degree or higher from a top university in a quantitative subject (e.g., Computer Science, Mathematics, Economics, Engineering, Statistics, or Science).
- Ability to communicate fluently in English.
- Basic business acumen.
- Proficient in statistics and Excel.
- Exposure to data tools such as SAS, R, SPSS, Python, VBA, SQL, Tableau.
- Familiar with A/B testing concepts.
- Ability to work under close supervision and support projects with guidance.
Qualifications
- Fresh graduation are welcome (0-1 years of experience).
- Experience in digital marketing is a plus.
- Academic research experience is a plus.