Social Media Executive

About the Role

We are looking for a creative and enthusiastic Social Media Executive to strengthen our digital presence and showcase our academy’s activities.

Key Responsibilities

• Social Media Management
• Manage AJSD Academy’s social media platforms, including Instagram, LinkedIn, YouTube, and other relevant channels.
• Plan, create, schedule, and publish engaging content consistently.
• Develop content calendars aligned with marketing goals, events, workshops, and promotional campaigns.
• Monitor comments, messages, engagement, and audience interactions.
• Identify trending topics, hashtags, and content formats to improve reach and brand visibility.
• Photography
• Capture high-quality photographs of events, workshops, training sessions, team activities, and academy events.
• Take professional photographs for social media, websites, marketing campaigns, and promotional materials.
• Apply basic lighting, framing, composition, and photography techniques.
• Organize, maintain, edit, and optimize photographs for future marketing requirements.
• Videography
• Shoot videos for events, interviews, student testimonials, workshops, training sessions, and promotional campaigns.
• Capture engaging footage for Instagram Reels, YouTube Shorts, LinkedIn, and other digital platforms.
• Plan basic shots, camera angles, and sequences based on content requirements.
• Operate cameras, tripods, lighting equipment, microphones, and other shooting accessories.
• Ensure good-quality visuals and clear audio during shoots.
• Video Editing & Content Creation
• Edit Instagram Reels, YouTube Shorts, promotional videos, interviews, testimonials, and event highlights.
• Add captions, transitions, background music, effects, animations, and branding elements.
• Create creative, engaging, and trend-based content that connects with the target audience.
• Resize and optimize videos for different social media platforms.
• Maintain consistent branding, visual quality, and storytelling across all content.
• Deliver creative assignments within the agreed timelines.
• Creative Strategy & Marketing Coordination
• Collaborate with the marketing team to execute campaigns and promotional activities.
• Brainstorm new content ideas to promote academy programs, workshops, achievements, and events.
• Support brand awareness, audience growth, engagement, and lead-generation initiatives.
• Track social media performance and prepare regular reports on reach, engagement, and content performance.
• Stay updated with the latest social media trends, tools, and content creation techniques.

Requirements & Tech Stack

• Good understanding of Instagram, LinkedIn, YouTube, and other social media platforms.
• Knowledge of photography, videography, and video editing.
• Familiarity with editing tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.

Qualifications

• Creativity, visual storytelling, communication, and time-management skills.
• Ability to work independently and collaborate with a team.
• A portfolio of previous work is an advantage.