Associate Content Writer

About the Role

We're a growing startup, and our founder is building his personal brand on X and LinkedIn. You'll run that brand with him and learn how a startup grows an audience from zero. You'll be the voice behind the founder's accounts. You'll post and engage from his account every day. Your name never appears, but the results are yours.

Key Responsibilities

• Daily Routine:
• Scan X and LinkedIn for trending topics in the founder's niche (AI, marketing, startups) and pick the day's post angles.
• Write and publish LinkedIn posts and X posts or threads in the founder's voice.
• Find posts worth replying to and write thoughtful comments that add a view, a story, or a sharp question, and bring people back to the founder's profile.
• Reply to people who respond to the founder's posts, and note what worked.
• Weekly Responsibilities:
• Plan the week's content themes with the founder.
• Turn the founder's voice notes and ideas into posts.
• Review the week's best and worst posts and share what you learned.
• Build a swipe file of strong hooks, formats, and comments.

Requirements & Tech Stack

• Core Skills:
• Hooks: The first line that stops the scroll.
• Voice matching: Writing that sounds like the founder, not like AI or corporate copy.
• Conversation sense: Spotting posts where a comment will get seen and start a discussion.
• Comment craft: Short, specific, opinionated, never "Great post!".
• Speed: Turning a trend into a post quickly.
• Tools:
• X
• LinkedIn
• AI tools for content workflows (bonus)

Qualifications

• Who you are:
• Early in your career, ideally a fresh graduate with a B.A. in English, Literature, Journalism, or Writing.
• Strong, natural written English.
• You understand X and LinkedIn well and notice why some posts work and others don't.
• Curious, quick to learn, and happy to rewrite after feedback.
• Reliable and discreet about ghostwriting.
• Bonus:
• Basic knowledge of AI tools, marketing, or startups.
• An existing writing portfolio.

What You'll Learn

• Personal branding and audience growth on X and LinkedIn.
• How to write in someone else's voice.
• Reading post analytics and acting on them.
• AI tools for content workflows.
• Direct mentorship from a founder.

How You'll Be Measured

• Daily posting consistency.
• Impressions, profile visits, and follower growth.
• Comment quality: replies and likes on the founder's comments.
• Speed of improvement after feedback.