Demand Generation Specialist, Inside Sales

About the Role

Connect and Heal (CNH) Care is an employer-led healthcare platform that helps organizations deliver preventive care, OPD access, and 24×7 health support to employees and their families. This is a full-time, on-site role based in Bengaluru. The Demand Generation Specialist – Inside Sales focuses on driving qualified leads and pipeline growth for CNH’s enterprise healthcare solutions through outbound and inbound activities.

Key Responsibilities

• Identifying and prospecting target accounts.
• Conducting discovery calls.
• Nurturing leads via calls, emails, and digital channels.
• Booking meetings or demos for the sales team.
• Collaborating closely with marketing to execute campaigns.
• Leveraging marketing automation tools.
• Tracking performance of demand generation initiatives.
• Maintaining accurate records in CRM systems.
• Analyzing lead conversion metrics.
• Providing feedback to improve messaging, targeting, and overall go-to-market effectiveness.

Requirements & Tech Stack

• Strong lead generation and inside sales skills, including prospecting, qualifying leads, and converting opportunities.
• Proficiency in marketing analytics to track campaign performance, measure funnel metrics, and optimize demand generation activities.
• Excellent communication skills (written and verbal) to engage prospects, conduct discovery calls, and collaborate with internal teams.
• Experience with marketing automation and CRM tools to manage campaigns, nurture leads, and maintain clean, accurate data.
• Understanding of B2B sales processes.
• Ability to work closely with field sales and marketing stakeholders.
• Strong organizational and time-management skills.
• Ability to handle multiple campaigns and targets simultaneously.
• Prior experience in healthcare, HR solutions, or SaaS-based platforms is an advantage.
• Bachelor’s degree in business, marketing, healthcare management, or a related field is preferred.