Marketing & Brand Development Intern

About the Role

An educational opportunity for a student eager to gain practical exposure to digital marketing, branding, social media strategy, and entrepreneurship within a growing creative business. Working directly with SCT Luminary's leadership, you will participate in guided learning activities, collaborative brainstorming sessions, and supervised marketing projects.

Key Responsibilities

Digital Marketing & Social Media

• Learn to develop content strategies for Instagram, TikTok, Pinterest, and LinkedIn.
• Explore social media trends, audience engagement, and digital marketing techniques.
• Practice creating content calendars, captions, and promotional campaign concepts.
• Learn to evaluate social media performance and engagement metrics.

Brand Development & Creative Design

• Explore brand positioning, visual identity, and storytelling within the luxury event industry.
• Develop sample promotional graphics, digital flyers, and marketing materials using Canva or similar tools.
• Participate in brainstorming sessions focused on creative campaigns and seasonal promotions.
• Learn how businesses maintain consistent branding across multiple platforms.

Marketing Research & Business Development

• Research wedding and event industry trends, customer preferences, and competitive marketing strategies.
• Explore potential partnerships with venues, photographers, event planners, and other creative professionals.
• Learn about customer acquisition, lead generation, and brand awareness strategies.
• Develop sample marketing proposals and present recommendations for discussion.

Professional Development

• Participate in scheduled mentorship and feedback sessions.
• Gain exposure to the operations and marketing challenges of a growing small business.
• Develop a portfolio of educational marketing projects.
• Strengthen communication, presentation, research, and creative problem-solving skills.

Qualifications

Education & Interests

• Currently enrolled in a college or university program in Marketing, Communications, Business Administration, Public Relations, Graphic Design, or a related field.
• Strong interest in digital marketing, social media, branding, and entrepreneurship.
• Interest in the wedding, event design, lifestyle, or luxury creative industries is a plus.

Skills & Experience

• Familiarity with Canva, Instagram, TikTok, or other creative platforms is a plus.
• Excellent written and verbal communication skills.
• Creative, organized, detail-oriented, and eager to learn.
• Ability to work independently and participate in virtual meetings.
• Previous professional marketing experience is not required.

What You'll Gain

• Direct mentorship from the leadership of a growing creative business.
• Guided exposure to marketing strategy, brand development, and entrepreneurship.
• Opportunities to explore creative concepts and develop portfolio-worthy projects.
• Constructive feedback and professional skill development.
• Flexible scheduling designed to accommodate academic commitments.
• Potential coordination with an academic institution for internship credit, where applicable.

Internship Structure & Compensation

This opportunity is intended to be an unpaid, educational internship focused on student learning, mentorship, and professional development.

How to Apply

Interested candidates are encouraged to submit:

• A current résumé.
• A brief introduction explaining their interest in marketing, branding, or creative entrepreneurship.
• Optional examples of creative projects, social media content, or graphic design work.

Email: [email protected]

Instagram: @sct.luminary