Marketing Coordinator

About the Role

We’re looking for an outgoing, organized, and dependable Community Outreach & Marketing Coordinator to help our law firm build lasting relationships. This is a hands-on role that combines community involvement, local office visits, client outreach, networking, and social media content. You’ll spend time both in the office and out in the community, representing our firm with warmth and professionalism.

Key Responsibilities

• Build community relationships: Connect with local organizations and identify opportunities for the firm to get involved.
• Visit professional contacts: Make regular visits to chiropractic offices and other professional referral sources. Deliver marketing materials and occasional refreshments, get to know staff, and follow through on conversations.
• Stay connected with clients: Reach out to current and former clients using our CRM to maintain relationships, gather feedback, and connect them with the appropriate team member when they need help.
• Maintain professional relationships: Check in with referral contacts, identify needs, and coordinate appropriate follow-up with our legal team.
• Coordinate appreciation efforts: Organize firm-approved client closing gifts and occasional appreciation items for professional contacts.
• Attend networking events: Represent the firm at networking groups, lunches, community events, and occasional evening activities.
• Keep our CRM current: Record outreach, update contact information, track follow-up tasks, and help us understand which marketing efforts are working.
• Capture social media content: Take photos and short videos at events and around the office, following the firm’s consent and confidentiality procedures.
• Collaborate with our team: Participate in weekly team and marketing meetings and learn about the firm’s services and operations.

Requirements & Tech Stack

• Friendly, confident communicator who enjoys starting conversations and building relationships.
• Strong organization and follow-through.
• Professional judgment and respect for client privacy.
• Comfort making phone calls, visiting local businesses, and attending events.
• Ability to work independently while staying connected with the team.
• Comfort using a CRM, email, and basic social media tools.
• Reliable transportation for local visits and events.
• Availability for occasional evening networking events.
• Experience in community outreach, hospitality, customer service, sales, or marketing is helpful.
• Prior law firm experience is welcome but not required.
• The role begins with a 90-day introductory period, with the evaluation period potentially extending to 180 days.

Qualifications

• Must exhibit strong understanding of latest marketing trends.
• Strong understanding of web and email systems, public relations, brand messaging, and social platforms.
• BA in Marketing or equivalent work experience required.
• Must possess excellent project management skills, communication skills, and a strong work ethic.