Creative Product Operations Intern
TikTok
About The Role
The TikTok Ads Creative and Ecosystem team develops the technology behind ad creative production, interpretation, and optimization. We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth.
About The Team
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.
Key Responsibilities
- Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.
- Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.
- Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments.
- Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.
- Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.
Qualifications
- Currently pursuing a Master's in Business or a related discipline.
- Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
- Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.