Performance Marketing Intern

About the Role

The Performance Marketing Intern role is a remote internship focused on supporting digital marketing campaigns that drive user acquisition, engagement, and retention for DocNow’s telemedicine platform. This internship offers hands-on exposure to data-driven marketing in a fast-paced digital health environment.

Key Responsibilities

• Assist in planning and executing performance marketing campaigns across channels such as search, social media, and app stores.
• Monitor key metrics like CTR, CPC, CPA, and conversion rates.
• Optimize ad creatives and landing pages.
• Conduct A/B tests.
• Collaborate with product and design teams to ensure consistent messaging and user experience.
• Perform basic market and competitor research.
• Generate performance reports.
• Contribute ideas to improve campaign effectiveness and return on ad spend.

Requirements & Tech Stack

• Ability to work with performance marketing channels (e.g., Google Ads, Meta Ads, app install campaigns).
• Interest in optimizing paid acquisition strategies.
• Comfort with analytics tools and data (e.g., Google Analytics, basic Excel/Sheets, dashboard interpretation) to track, analyze, and report campaign performance.
• Basic understanding of digital marketing concepts such as funnels, targeting, segmentation, attribution, and A/B testing.
• Strong communication and collaboration skills to work effectively with marketing, product, and design teams in a remote environment.
• Detail-oriented mindset, ability to follow processes, and willingness to learn quickly in a dynamic startup setting.
• Interest in healthcare, telemedicine, or health-tech and a motivation to contribute to improving access to medical services.
• Familiarity with social media platforms, content trends, and basic SEO or ASO principles is a plus.

Qualifications

• Relevant academic background in Marketing, Business, Communications, Data Analytics, or a related field (or equivalent practical experience).