Social Media Manager, Prequel

About Prequel

Prequel is building family trust through stories that show what students can do when school works differently. Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.

About the Role

This is an early-career role with unusual ownership. You will not manage a team or a paid media budget. You will build proof, systems, and judgment by shipping. This role exists so Prequel earns more awareness, trust, engagement, and qualified family demand through high-performing organic content. This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record.

Key Responsibilities

• Create platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos.
• Interview students and families in person at Prequel schools, then turn raw conversations into clear, consented stories with strong proof points.
• Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools.
• Use AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels.
• Review social and search performance data, then apply the learning to the next content cycle.

What You Won’t Be Doing

• Scheduling prewritten posts without owning the concept, story, creative, or performance.
• Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting.
• Producing strategy decks that never become shipped content.
• Acting as the primary brand designer, creative director, or commercial film crew.
• Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles.

Requirements & Tech Stack

• Portfolio with at least 5 examples of self-created social, video, written, or campaign content.
• Evidence of owning content for a real audience, such as a college club, student organization, internship, side project, creator account, or small business.
• Ability to independently concept, film, edit, and package short-form video.
• Strong writing and editing skills, shown through clear audience-specific work samples.
• Must already be based in Arizona, be eligible for Arizona IVP fingerprint clearance, and be able to travel regularly to school locations in Arizona and Texas.
• Legal authorization to work in the United States.

Nice-to-have Requirements

• Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field.
• Experience turning interviews into concise written, photo, or video stories.
• Experience using content metrics such as watch time, saves, shares, comments, profile visits, or inquiries to improve future work.
• Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles.
• Experience building prompts, templates, or lightweight automations for content production.

Compensation

• $30 USD/hour, which equates to $60,000 USD/year assuming 40 hours per week and 50 weeks per year.
• Payment period is weekly.