Content Intern

About the Role

This is a Content role that brings together storytelling, research, and execution. You’ll work across SoCoffee’s content, from long-form coffee stories and explainers to social media narratives, interviews, and brand campaigns. You’ll work closely with the Content Associate to research ideas, develop stories, create content, and keep the content calendar moving. This is an entry-level role for someone who is curious, sharp, and genuinely interested in content, someone who enjoys going beyond the obvious, understands that good storytelling starts with good research, and wants to learn how a content-led brand is built.

Key Responsibilities

• Content execution: Take ideas from the content calendar and turn them into finished, publish-ready pieces across social, media, and other channels.
• Content creation: Research, write, edit, and create content with a clear point of view and understanding of its objective.
• Content calendar: Help maintain and execute the content calendar, ensuring pieces move from idea to research to creation to publishing on time.
• Social media: Prepare, schedule, publish, and maintain content across SoCoffee's social channels, while ensuring consistency in voice and presentation.
• Brand voice: Learn SoCoffee's tone and narrative style and apply it consistently across everything you create.
• Performance analysis: Track basic content performance, identify what is working and what is not, and use those learnings to improve future content.
• Day-to-day content operations: Help with research, interviews, content archives, asset organisation, shoot coordination, and whatever else is needed to keep the content engine moving.

Qualifications

• 0–2 years of experience in content creation, communication, or community-oriented roles. You have some sample content to showcase either at a personal or professional level.
• Strong foundation in copywriting, research, and storytelling.
• Familiarity with social and digital platforms (Instagram, LinkedIn, YouTube).
• Good coordination and project management skills.
• Interest in or willingness to go deep into coffee.
• Experience or interest in using AI tools across the board.
• Bonus: Basic design & video sensibility.

Requirements & Tech Stack

• Natural pulse for content: Good sense of what makes content interesting across writing, social, or video. Curious about trends, formats, and storytelling styles.
• Curious thinker: Ability to ask why something should exist, who it is for, what makes it interesting, and what the desired takeaway is. Understands the purpose of content beyond creation.
• Deep interest in coffee: Genuine desire to learn about the coffee ecosystem and tell stories of growers, roasters, and others with nuance and authenticity.
• Organised and reliable: Comfortable working with content calendars, deadlines, research, follow-ups, and multiple content pieces. Ensures progress and quality.
• Strong with words + AI: Enjoy writing, can adapt tone and structure across formats. Comfortable using AI tools for research, brainstorming, structuring, and content development, with excitement to learn more.
• Hands on: Ability to put together a simple creative on Canva or edit a reel using basic editing tools.
• Full-time Internship.
• Location: Indiranagar or Bellandur, Bangalore.