Associate, Social Media Coordinator

About the Role

New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and support the day-to-day execution of its organic social media program. This generalist role supports social listening, community management, content creation, publishing, reporting, and requests across core corporate brand channels and enterprise partners.

Key Responsibilities

• Support day-to-day social listening and community management across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Help respond to community activity and escalate sensitive or non-routine reputation issues according to established guidelines.
• Compile listening insights and translate them into content recommendations and brand strategy input, and support sharing social intelligence beyond the social team.
• Help maintain listening tools, queries, and dashboards.
• Draft, proofread, and produce organic social copy, static content, and short-form, platform-native video for core brand and enterprise initiatives.
• Support the social media content calendar and publishing cadence, helping ensure content is accurate, approved, accessible, compliant, and published on time.
• Coordinate requests from teams across the enterprise, including intake, content development, approvals, publishing, and Workfront tracking.
• Support monthly social media reporting, content tagging, performance tracking, and sharing of actionable insights.
• Help track how AI-driven search and discovery tools surface conversations about New York Life, and flag emerging shifts in audience behavior for brand strategy.

Requirements & Tech Stack

• Strong writer, highly organized, comfortable capturing short-form video, and able to coordinate across multiple stakeholders.
• Detail-oriented, calm under pressure, and skilled at translating conversations and data into insights.
• Genuine curiosity about how AI-powered search and discovery are changing how audiences find and engage with brands.
• Experience with social listening, community management, and reputation monitoring.
• Familiarity with social listening, analytics, publishing, content calendars, and project management platforms such as Workfront.
• Portfolio or work samples demonstrating experience in social content, writing, or video.

Qualifications

• 0 to 3 years of relevant experience in social media, community management, content creation, digital marketing, project coordination, or communications. Internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.
• Strong writing, editing, and proofreading skills.
• Strong understanding of major social platforms, trends, and audience behaviors.
• Comfortable capturing short-form video and working with people on camera.
• Curiosity about AI-driven content discovery.

What Will Help You Succeed:

• Detail-oriented with strong pattern recognition across large volumes of conversation and data.
• Calm and level-headed under pressure, especially when triaging potential reputation issues.
• Collaborative, team-first mindset and willingness to share ownership.
• Highly organized and able to manage multiple requests, deliverables, and deadlines.
• Proactive and dependable, with sound judgment.
• Open to coaching, feedback, and learning new tools and processes.

Knowledge of financial services or insurance is a plus.