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Affiliate Marketing Specialist
advertising
Kolkata, West Bengal, India1h agovia LinkedIn
About the Role
This is a full-time, on-site Affiliate Marketing Specialist role based in Kolkata.
Key Responsibilities
- Manage and grow affiliate partnerships.
- Identify potential affiliates.
- Onboard new affiliates.
- Maintain ongoing affiliate relationships.
- Track and analyze campaign performance.
- Optimize offers and creatives.
- Ensure accurate reporting and payouts.
- Coordinate with marketing and sales teams to align affiliate strategies with broader business goals.
- Monitor competitor activity and market trends.
- Create clear communication materials.
- Respond to affiliate inquiries.
- Support the development of new promotional initiatives.
Requirements & Tech Stack
- Ability to work on-site in Kolkata.
- Ability to manage multiple projects.
- Use Excel or similar tools for reporting and analysis.
- Relevant experience with tracking platforms, analytics tools, and performance metrics (e.g., CTR, CPA, ROI) is beneficial.
Qualifications
- Strong Affiliate Marketing skills, including managing affiliate networks and optimizing partner performance.
- Digital Marketing and Online Marketing skills to plan, execute, and measure performance-based campaigns.
- Marketing skills for understanding target audiences, positioning offers, and supporting broader campaign strategies.
- Effective Communication skills for managing affiliate relationships and collaborating with internal teams.
- Prior experience in performance marketing, e-commerce, or agency environments is an advantage.
- A bachelor’s degree in marketing, business, communications, or a related field is preferred.