Digital Marketing Copywriter

About the Role

The Digital Marketing Copywriter serves as a primary writing resource for the Marketing department, developing, editing, proofreading, and maintaining content across digital, print, social media, and corporate communication channels. This role works directly with stakeholders and technical subject matter experts to translate complex information into clear, compelling, audience-appropriate content. The position uses AI tools to improve the speed and effectiveness of content development while maintaining responsibility for accuracy, quality, brand voice, and final content.

Key Responsibilities

• Writes, edits, and proofreads content for websites, email, social media, campaigns, digital advertising, brochures, presentations, sales materials, video scripts, recruiting, corporate communications, and other marketing initiatives.
• Participates in discovery meetings with stakeholders and technical subject matter experts to understand objectives, audiences, customer needs, products, technologies, and key messages.
• Translates complex technical and business information into clear, engaging content for appropriate audiences.
• Reviews marketing communications for grammar, accuracy, clarity, consistency, brand voice, and company standards.
• Owns written content development for corporate social media and employee advocacy, including content planning, scheduling, and publishing.
• Uses generative AI for research, ideation, drafting, editing, optimization, and content repurposing to increase quality, efficiency, and output.
• Independently reviews, fact-checks, and improves AI-assisted content before use.
• Writes and optimizes website content using SEO best practices and evolving approaches for AI-powered search and discovery.
• Uses WordPress to add, modify, format, and maintain website content within existing page structures.
• Uses Adobe Creative Suite applications to make copy and content updates within existing marketing materials and templates.
• Enters and formats approved copy within websites, email platforms, social media, presentations, and other marketing deliverables as needed.

Requirements & Tech Stack

• Bachelor's degree required in Advertising, Journalism, Communications, Marketing, Public Relations, English, Professional/Technical Writing, Digital Media, or a related field.
• This position is appropriate for a recent college graduate or entry-level candidate.
• Relevant internships, freelance work, college projects, publications, or other demonstrated writing experience will be considered.
• Writing portfolio required.

Skills & Abilities

• Exceptional writing, editing, proofreading, grammar, and communication skills.
• Ability to adapt writing style for different audiences, channels, and objectives.
• Strong research skills and ability to learn technical products and subject matter.
• Comfortable interviewing stakeholders and technical experts and translating their expertise into effective content.
• Comfortable using generative AI as part of the writing and content-development process.
• Basic understanding of SEO and interest in evolving AI search optimization practices.
• Familiarity with WordPress or another CMS preferred.
• Familiarity with Adobe Creative Suite preferred.
• Understanding of social media content and digital marketing.
• Strong attention to detail, organization, curiosity, and ability to manage multiple priorities.
• Willingness to learn complex industrial, technical, and engineering-related subject matter.

Benefits

• 401(k) retirement with matching
• Health, dental and vision insurance
• Flexible Spending Account
• Life and disability insurance
• Employee discounts
• Paid Time Off
• Referral program
• Career advancement and bonus opportunities
• Tuition Reimbursement

Location

• Auburn Hills, MI facility