Specialist-Marketing

About the Role

The BU Marketing Leader will be aligned with one or more business units, service lines, or practices and responsible for building and executing the marketing strategy and plan in concert with the Business Marketing Head, regional teams, and business teams. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market.

Reports to the Head of Business Marketing.

Key Responsibilities

• Build and execute marketing strategy and plan for one or more business units.
• Execute multi-touch integrated marketing campaigns across multiple channels to generate sales qualified pipeline.
• Support external facing proposition development and lead creation of external facing marketing & sales collateral for all propositions.
• Execute the content marketing plan as per the editorial calendar developed for the BU/Practice.
• Work directly with practice/verticals to develop case studies, press releases, testimonials, and content marketing assets.
• Create content working with writing agencies and SMEs.
• Custodian of web and social media content for all matters related to the practice/BU.
• Plan and execute effective and measurable omni-channel marketing campaigns.
• Run inbound and outbound marketing campaigns to drive revenue inflows and awareness for the brand – PPC, SEM, Paid social.
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with the analyst team to manage influencer reach-out, covering BU analysts and advisory firms.
• Work with relevant OEMs/Alliances for joint GTM activities.

Qualifications

• MBA or equivalent BU experience.

Requirements & Tech Stack

• 1-3 years marketing experience.
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals.
• Skilled in creating and managing strategic marketing efforts to consistently increase quality leads from all sources - online & traditional.
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective.
• Ability to effectively collaborate with top and mid-tier leadership.
• Meticulous with detail and analytics.
• Experience in planning and executing virtual events/webinars.
• Flair for content marketing.
• Ability to travel if needed.
• Excellent written and oral communications skills.
• Ability to work independently and collaboratively.