Content Strategist and Copy Writer (D2C)

About the Role

We’re looking for a creative thinker and sharp writer who knows how to turn a scroll into a stop, a stop into interest, and interest into action. You’ll be creating content for a D2C nutrition and wellness brand across social media, influencer marketing and performance ads. Freshers with strong creative and writing skills are welcome!

Key Responsibilities

• Write scroll-stopping hooks, ad copies, headlines, and static creatives.
• Conceptualize video ads, influencer scripts, and founder-led content.
• Plan content calendars and develop ideas from scratch to execution.
• Turn product benefits into relatable stories that grab attention and drive conversions.
• Experiment with fresh creative angles, formats, and storytelling styles.

Requirements & Tech Stack

• Strong command of English and a knack for copywriting.
• An understanding of social media, D2C brands, and Meta ads.
• Someone who thinks in ideas, not just captions.
• A sharp eye for consumer psychology, hooks, and what makes people click.
• Someone who brings original ideas to the table, takes ownership, and isn’t afraid to experiment.