Marketing Analyst I

About the Role

Gas South is seeking an innovative, curious, and adaptable self-starter to join our team as a Marketing Analyst I. This role sits at the intersection of marketing analytics, sales analytics, and data analytics, leveraging customer, operational, and market data to answer complex business questions and improve decision-making across the organization.

Key Responsibilities

• Analyze customer behavior, sales, marketing, and operational data to identify trends, patterns, risks, and opportunities that support business growth and strategic decision-making.
• Develop a strong understanding of customer acquisition, retention, profitability, and lifecycle performance to help answer key business questions and support organizational objectives.
• Aggregate, transform, clean, and prepare large datasets from multiple sources to support reporting, analysis, and modeling activities.
• Extract, transform, and load data from a variety of sources, including databases, third-party APIs, CRM platforms, marketing systems, and internal applications.
• Design, develop, and maintain dashboards, reports, and visualizations that communicate complex information in a clear and actionable manner.
• Conduct ad hoc analyses, customer segmentation studies, campaign evaluations, A/B testing, and other analytical projects to support business initiatives.
• Apply analytical techniques to evaluate customer behavior, marketing effectiveness, sales performance, and other business outcomes.
• Support forecasting, planning, and performance measurement efforts by identifying trends and providing data-driven insights.
• Validate data inputs, outputs, calculations, assumptions, and anomalies to help ensure analytical accuracy and reliability.
• Document methodologies, business rules, assumptions, and data definitions to support transparency, reusability, and long-term maintenance.
• Communicate findings, recommendations, project status, and potential issues clearly and effectively to team members and business partners.
• Collaborate with cross-functional teams, including Marketing, Sales, Finance, Operations, and Risk Management, to understand business needs and develop data-driven solutions.
• Continuously develop technical, analytical, and business knowledge while seeking opportunities to improve processes, reporting, and analytical capabilities.

Requirements & Tech Stack

• Proficiency in Microsoft Excel.
• Exposure to analytical tools such as SQL, Python, R, Power BI, Tableau, or similar technologies.
• Basic understanding of data analysis, data validation, and structured problem-solving concepts.
• Exposure to data preparation, data transformation, database concepts, or reporting through coursework, projects, internships, or professional experience.
• Interest or exposure to customer analytics, marketing analytics, sales analytics, or business intelligence reporting.
• Interest in understanding customer behavior and the factors that influence how customers engage with products, services, and marketing efforts.
• Experience creating dashboards, reports, presentations, or visualizations that communicate information clearly and effectively.
• Exposure to analytical techniques such as regression analysis, forecasting, A/B testing, hypothesis testing, or other quantitative methods.
• Excellent time management and organizational skills with the ability to manage multiple priorities.
• Strong quantitative, analytical, and problem-solving abilities with demonstrated attention to detail.
• Demonstrated curiosity and willingness to learn technical tools, analytical methodologies, and business processes.
• Ability to communicate findings clearly to both technical and non-technical audiences.

Qualifications

• Location: Atlanta, Georgia or Gainesville, Florida.
• Physical Requirements:
• Ability to sit for extended periods at a desk or workstation.
• Ability to stand and walk within the office environment.
• Ability to lift and carry material, files, or equipment weighing up to 20 pounds.

Preferred Experience

• Bachelor's degree in Data Science, Data Analytics, Engineering, Economics, Statistics, Marketing, Business Analytics, Finance, Mathematics, or a related quantitative field.
• Internship, co-op, academic project, or professional experience involving data analysis, business analysis, marketing analytics, customer analytics, or a related quantitative discipline.

Pay Range

• $76,000 USD - $81,186 USD (commensurate with education, experience, specialized skills or certifications)