Social Media Marketing Specialist

About the Role

The Social Media Marketing Specialist is a full-time, remote role responsible for developing and executing social media strategies to promote Baantalai Hotel & Resort’s corporate retreat and event offerings across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels. Candidates based in Chandigarh or Punjab are preferred.

Key Responsibilities

• Creating and scheduling content.
• Managing social media calendars.
• Engaging with followers and responding to inquiries.
• Monitoring trends and competitor activity.
• Using AI tools and Canva to produce high-quality creatives.
• Tracking performance metrics.
• Preparing reports.
• Optimizing campaigns based on analytics.
• Collaborating with the marketing and sales teams to support promotional campaigns, maintain brand consistency, and drive lead generation for corporate events and business travel.

Requirements & Tech Stack

• Social Media Marketing
• Digital Marketing
• Social Media Content Creation
• AI tools (for content ideation, copywriting, and creative generation)
• Canva
• Social media analytics tools
• Campaign reporting
• Basic SEO principles

Qualifications

• Strong communication skills for both internal collaboration and external audience engagement.
• Ability to work independently in a remote setup, manage multiple projects, and meet deadlines in a fast-paced environment.
• Experience with social media analytics tools, campaign reporting, and basic SEO principles is beneficial.
• Knowledge of hospitality or event marketing, particularly corporate retreats or conferences, is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Candidates from Chandigarh or Punjab preferred.