Sales Associate
Zolo
About the Role
The Sales Associate role at Zolo's Coliving business requires individuals to act as on-ground business owners for a cluster of approximately 3 properties. The primary focus is to integrate sales and operations, ensuring strong occupancy, excellent resident experience, and efficient property management. This is a business ownership role, not a coordination function, with responsibility for the complete performance of the assigned cluster.
Key Responsibilities
- Own Cluster Business Performance:
- Take ownership of business performance across approximately 3 assigned properties.
- Track metrics like occupancy, bookings, vacancies, move-ins, and move-outs.
- Identify underperforming properties and develop clear action plans.
- Balance sales performance with property operations and resident experience.
- Regularly review numbers and act quickly on performance deviations.
- Drive Sales, Conversion & Occupancy:
- Take direct ownership of occupancy across assigned properties.
- Handle property walk-ins and convert prospects into bookings.
- Actively follow up with interested prospects until closure.
- Coordinate with Inside Sales teams on leads and conversions.
- Understand customer requirements and recommend appropriate properties.
- Actively work towards filling vacant beds and ensure leads are not lost.
- Build Local Demand:
- Understand the micro-market around each assigned property.
- Identify potential demand sources such as colleges, offices, institutions, brokers, and local businesses.
- Build relationships to generate enquiries and referrals.
- Drive resident referrals and other local lead-generation initiatives.
- Identify opportunities to improve property visibility in the local market.
- Continuously look for new ways to generate demand.
- Own Property Operations:
- Ensure smooth day-to-day operations across assigned properties.
- Maintain property readiness, cleanliness, safety, and service standards.
- Ensure rooms and beds are ready for prospective and incoming residents.
- Identify operational gaps and drive quick resolution.
- Coordinate Housekeeping, Maintenance, Security, and other property services.
- Prevent operational issues from negatively affecting sales, occupancy, or resident experience.
- Own Resident Experience & Retention:
- Build strong relationships with residents across the cluster.
- Handle complaints and escalations with ownership and urgency.
- Ensure issues are resolved completely.
- Identify recurring complaints and work towards permanent solutions.
- Understand reasons for dissatisfaction and potential churn.
- Build resident trust through visibility, responsiveness, and consistent follow-through.
- Support resident engagement and community initiatives.
- Lead the Property Team:
- Manage property-level staff across the assigned cluster.
- Set clear expectations around sales, service, discipline, and execution.
- Allocate responsibilities and ensure daily activities are completed.
- Review individual and property-level performance.
- Coach team members and address underperformance early.
- Build a team capable of running properties consistently without constant supervision.
- Manage Through Numbers:
- Track sales, occupancy, conversion, vacancy, customer experience, and operations metrics.
- Maintain visibility into performance across all assigned properties.
- Understand the reasons behind missed targets.
- Prioritize properties and issues requiring immediate intervention.
- Maintain required trackers, systems, and reporting accurately.
- Use numbers to focus time and effort.
What success looks like after 6–12 months
- Strong and stable occupancy across assigned properties.
- Consistent achievement of sales and business targets.
- Higher conversion of leads and walk-ins into bookings.
- Strong local demand and referral pipeline.
- Vacant beds are actively identified and worked upon.
- Properties operate smoothly and consistently.
- Resident complaints and recurring escalations reduce.
- Resident satisfaction and retention remain strong.
- Property teams have clear ownership and accountability.
- Business and operational gaps are identified and corrected quickly.
- The cluster performs without requiring constant intervention from senior leadership.
Requirements & Tech Stack
- Sales Hustle
- Operational Discipline
- Customer Ownership
- Strong Execution
Qualifications
- For Freshers:
- Sales orientation
- Communication and confidence
- Energy and hustle
- Comfort with targets
- Ownership mindset
- Ability to influence and convince people
- Willingness to work on-ground and move across properties
- For Experienced Candidates (6 months – 1 year):
- Relevant exposure can include:
- Inside Sales
- Field Sales
- Business Development
- Real Estate / Property Sales
- Hospitality Sales
- Customer Acquisition
- Retail / High-Interaction Sales
Compensation
- Total Compensation: ₹6.5 LPA
- ₹3.5 LPA Fixed
- ₹3 LPA Performance-Linked Variable (linked to defined monthly performance outcomes)
About Zolo
Zolo is a coliving and hospitality ecosystem simplifying urban living by bringing together professionally managed homes, essential services, technology, and community. Zolo Coliving simplifies urban living by bringing together professionally managed homes, essential services, technology, and community into one seamless experience. Z Hotels serves the modern traveller with consistency, warmth, and operational discipline. Today, over 100,000 people trust Zolo. Their ambition is to build the most trusted living and hospitality ecosystem for the new generation.