Marketing Executive

Marketing Executive

Key Responsibilities

• Assist in the planning and execution of marketing campaigns across digital, print, and in-store formats.
• Coordinate with designers, content creators, and agencies to develop brand-aligned assets (banners, emails, social media creatives, etc.).
• Manage brand social media pages, plan content calendars, and track engagement metrics.
• Support influencer collaborations, exhibitions, pop-up events, and local partnerships.
• Track and report campaign performance using tools like Google Analytics, Meta Insights, and Excel dashboards.
• Conduct competitor and trend analysis to suggest new marketing strategies.
• Help manage WhatsApp and email campaigns in coordination with the CRM team.
• Maintain brand consistency across all communication touchpoints.
• Coordinate with retail teams to ensure in-store branding and offers are aligned with broader campaigns.

Requirements & Tech Stack

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• 0-1 year of experience in content creation, preferably in retail, fashion, jewellery, or D2C brands.
• Strong communication and content sense (visual + written).
• Working knowledge of Canva, Meta Business Suite, Excel/Google Sheets.
• Understanding of social media trends, content formats, and engagement strategies.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Creative thinking and a passion for branding and storytelling.