Digital Marketing Strategist

About the Role

The Digital Marketing Strategist is a full-time, on-site role based in Chennai. This role is responsible for planning, executing, and optimizing digital marketing campaigns that promote Sustainabyte’s sustainability-focused technology solutions.

Key Responsibilities

• Develop data-driven marketing strategies.
• Manage social media channels.
• Coordinate content creation.
• Oversee performance across paid and organic digital platforms.
• Analyze campaign metrics.
• Prepare regular performance reports.
• Refine tactics to increase brand awareness, lead generation, and audience engagement.
• Collaborate with product, sales, and content teams to ensure consistent messaging.

Requirements & Tech Stack

• Digital campaign planning and execution: Strategy development, channel selection, performance optimization.
• Social media management and online community engagement: Across platforms such as LinkedIn, Twitter, Instagram, and relevant industry networks.
• Content planning and coordination: Briefing writers, aligning messaging with brand guidelines, ensuring timely delivery.
• Data analysis and reporting: Interpreting campaign metrics, using analytics tools, presenting insights to stakeholders.
• SEO/SEM and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Beneficial experience includes working with sustainability-focused or technology-driven products.
• Beneficial familiarity with AI/ML/LLM concepts.
• Beneficial prior work in B2B marketing.
• Additional beneficial skills: Strong written and verbal communication, stakeholder collaboration, project management, ability to work in a fast-paced, mission-driven environment.