Marketing Analyst, Paid Social

About the Role

Etsy is seeking a Marketing Analyst to join its Demand Generation team. This entry-level role will support the execution and optimization of mid and upper-funnel paid social campaigns. You will learn to navigate creative, paid media platforms, and performance data to assist with campaign builds, quality assurance, reporting, and ongoing optimization. This is a full-time, non-exempt position reporting to the Performance Media Manager, Paid Social & Display.

The Performance Social & Display team, within Brand Marketing, focuses on measurable, full-funnel growth across channels such as Meta, Pinterest, and TikTok. The team values data-driven decision making, experimentation, operational excellence, and cross-functional partnership.

Key Responsibilities

• Support campaign builds and QA
• Assist with building, launching, and QA-ing campaigns across paid social platforms, including creative trafficking, catalog updates, audience implementation, and pixel/tag checks.
• Help ensure ads adhere to Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
• Assist in maintaining and optimizing product feeds.
• Support the day-to-day management of large-scale campaigns.
• Flag creative or catalog issues and partner with teammates and cross-functional partners on fixes.
• Monitor pacing and performance by checking platform dashboards and internal trackers for budget pacing, delivery, and key performance metrics.
• Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) and assist in root-causing and correcting them.
• Contribute to optimizations by researching and proposing bid and budget adjustments.
• Assist in creating and updating audience structures, exclusions, and blocklists.
• Support testing and experimentation, including helping to set up and track creative and audience tests.
• Maintain test logs and compile simple summaries of results.
• Assist with reporting and communication, including pulling performance exports and supporting the creation of simple views or dashboards.
• Help compile slides or notes for internal updates, post-mortems, and leadership reports.

Requirements & Tech Stack

• Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar).
• Comfort working with data in tools like Excel/Google Sheets.
• Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).

Qualifications

• 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field. Internships, co-ops, or project experience are welcome.
• Exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.