BTL Marketing Executive
MYREM Relocation
Gurugram, Haryana, India2h agovia LinkedIn
About the Role
The BTL Marketing Executive is an Individual Contributor role focused on promoting residential and commercial real estate projects across NCR. The role involves planning and executing BTL marketing activities, engaging with potential buyers, generating leads, and coordinating with the sales team.
Work Mode & Location
- Office + Field Work
- 3 Days in Noida and 3 Days in Gurugram
Key Responsibilities
- Identify suitable venues for promotional activities, including corporate offices, office events, exhibitions, and high-footfall locations.
- Execute on-ground BTL marketing campaigns to increase brand visibility and generate quality leads.
- Engage with potential buyers, understand their requirements, and explain project details, amenities, and location advantages.
- Collect customer information, maintain lead databases, and qualify leads.
- Coordinate with the sales team to ensure timely follow-ups, site visits, and conversions.
- Distribute brochures, flyers, and other promotional materials.
- Assist in planning, setting up, and managing promotional events and exhibitions.
- Build positive relationships with venue representatives, target audiences, and prospective customers.
- Maintain brand guidelines and ensure professional representation of the company.
- Track daily leads, prepare campaign performance reports, and share customer feedback and market insights.
Requirements & Tech Stack
- BTL marketing, product promotions, retail, sales, or hospitality experience.
- Prior experience in real estate promotions is an added advantage.
- Strong verbal communication and interpersonal skills.
- Energetic, confident, and comfortable interacting with new people.
- Good organizational skills and the ability to manage multiple activities.
- Basic working knowledge of MS Office and Google Sheets.
- Ability to work independently and coordinate effectively with cross-functional teams.
- Willingness to work in both office and field environments across Noida and Gurugram.
- Flexibility to work on weekends, public holidays, and outdoor promotional events.
- Ability to stand for extended periods and interact with large groups of people.
Qualifications
- Bachelor’s degree in any discipline.