Digital Shopper Marketing Intern

About the Role

As Digital Shopper Marketing Intern, you’ll be immersed in our brands’ eCommerce presence, ensuring every click leads to a seamless, persuasive, and best-in-class shopper experience. The single most important outcome for this position is maximizing conversion rates by optimizing our Product Detail Pages (PDPs) for agentic commerce, SEO, and the unique nuances of each retail environment. You will ensure our products are easy to find, compelling to purchase, and accurately represented across major retailer sites.

Duration: Summer 2027 (10 weeks: June 7 - August 13)

Key Responsibilities

• Support large shopper media activations across multiple key retailers, ensuring that content on pages are up to date, and create strategies on how to win at the digital shelf.
• Execute retailer-specific copy optimization, tailoring titles, bullet points, and descriptions to garner favor within specific retailer algorithms and shopper demographics.
• Optimize automated workflows for consistent PDP image and copy updates, that have built in data validation steps.
• Utilize digital shelf analytics tools to identify performance gaps and opportunities, translating data into actionable insights that deliver measurable growth to the business.
• Partner with shopper marketers and retail media managers to build digital shelf visibility strategies that increase visibility at the digital shelf to drive incremental conversion.

Requirements & Tech Stack

• Currently enrolled in a BA/BS degree program, in your 3rd or 4th year in marketing, digital marketing, computer science, business or related field.
• Proficiency in Google Suite (Sheets, Slides, Docs).

Qualifications

• Exceptional written and verbal communication skills.
• Strong ability to work both independently and collaboratively within a team environment.
• Highly organized with a keen eye for detail.
• A passion for pets is a plus.