Marketing Associate

About the Role

The New Jersey Association of Community Providers (NJACP) is seeking a creative, organized, and enthusiastic Marketing Associate to join their team. This is a newly created, full-time position ideal for an early-career professional interested in communications, marketing, social media, and nonprofit or association work. Reporting to the Manager, Communications & Strategy, the Marketing Associate will be responsible for implementing NJACP's day-to-day marketing and communications activities. This is a hands-on position offering exposure to many aspects of association management, communications, advocacy, and event marketing.

Key Responsibilities

Social Media & Digital Content

• Manage NJACP's day-to-day social media activities, including creating, scheduling, & publishing content across platforms.
• Develop engaging posts, graphics, short videos, and other digital content consistent with NJACP's messaging and brand.
• Maintain a social media content calendar.
• Monitor social media engagement, comments, and messages, referring questions or issues to appropriate staff as needed.
• Highlight member achievements, advocacy initiatives, events, and organizational news.
• Track social media performance and prepare basic reports on engagement, reach, and audience growth.
• Identify emerging social media trends, tools, and opportunities to improve NJACP's digital presence.

Website Management

• Maintain and regularly update NJACP's website to ensure information is current, accurate, and accessible.
• Post news, legislative updates, event information, member resources, and other content.
• Assist with organizing and improving website content and navigation.
• Coordinate routine website updates and troubleshoot basic issues with external website support as needed.
• Monitor website activity and assist with reporting on usage and engagement.

Email Marketing & Member Communications

• Prepare, format, and distribute member emails, newsletters, announcements, event invitations, and other communications.
• Maintain email distribution lists and assist with contact database updates.
• Support development of digital communications that promote NJACP programs, services, and advocacy activities.
• Assist with proofreading, formatting, and quality control of communications materials.
• Help maintain NJACP's master communications and promotional calendar.
• Track email engagement and assist with reporting and follow-up.
• Ensure communications are distributed accurately and on schedule.

Member Outreach & Engagement

• Support membership recruitment, retention, and engagement campaigns.
• Assist with outreach to prospective members, new members, and existing members regarding Association activities and opportunities.
• Help develop membership marketing materials, welcome communications, and promotional resources.
• Coordinate member spotlights, testimonials, success stories, and recognition posts.
• Encourage participation in constituency groups, meetings, educational programs, and other NJACP initiatives.
• Assist with maintaining accurate member contact information and tracking outreach activities.
• Provide timely and professional responses to routine member inquiries, referring questions to appropriate staff when needed.

Event Marketing & Support

• Support the promotion and execution of conferences, trainings, webinars, membership meetings, and special events.
• Create event invitations, promotional emails, social media posts, flyers, and other marketing materials.
• Assist with event registration communications, reminders, attendee information, & post-event follow-up.
• Help prepare event materials, signage, name badges, presentations, and other collateral.
• Provide on-site support for NJACP events, including registration, attendee assistance, photography, and general event coordination as needed.
• Support sponsor and strategic partner recognition.
• Assist with collecting event feedback and preparing post-event communications.

Marketing Materials & Creative Support

• Design and produce graphics, flyers, digital advertisements, presentations, and other marketing materials using Canva or similar tools.
• Assist with creating and editing short videos, photographs, and other multimedia content.
• Maintain organized digital files, templates, photographs, and other marketing assets.
• Ensure materials follow NJACP's branding and style guidelines.
• Support promotional campaigns for new programs, initiatives, sponsorship opportunities, and member services.

Administrative & Team Support

• Maintain accurate records of communications activities, campaign schedules, and marketing projects.
• Track assignments and deadlines to ensure timely completion.
• Coordinate with staff to gather information, photographs, event details, and other content.
• Assist with special projects and organizational initiatives as assigned.
• Participate in staff meetings, planning discussions, and professional development opportunities.
• Provide general support to the NJACP team as needed.

Requirements & Tech Stack

• Canva or similar graphic design tools.
• Familiarity with major social media platforms and digital content creation.
• Strong computer skills and willingness to learn new software and technology.
• AI tools for productivity, workflow streamlining, and content creation.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English, or a related field preferred.
• A combination of education and experience equivalent to meet the above criteria is acceptable.
• Strong writing, proofreading, and verbal communication skills.
• Excellent organizational skills, attention to detail, and ability to manage multiple assignments.
• Ability to work collaboratively, take direction, and meet deadlines.
• Positive attitude, creativity, initiative, and willingness to learn.

Preferred Qualifications

• Internship or work experience in marketing, communications, social media, event planning, or nonprofit organizations.
• Familiarity with WordPress or other website content management systems.
• Experience with Constant Contact, Mailchimp, or similar email marketing platforms.
• Basic photography, video editing, or graphic design skills.
• Experience supporting events, membership organizations, or community outreach activities.
• Interest in nonprofit work, advocacy, public policy, or disability services.

Work Schedule & Travel

• Hybrid schedule: in-office Monday-Thursday; offsite on Friday. Events or other business may require full in-office hours.
• Core office hours: 9 a.m. – 5 p.m.
• May be necessary to work outside of core hours.
• Occasional evening or weekend responsibilities for events and special programs.
• Some day and overnight travel may be required.

Benefits

• Generous Medical, Dental and other Ancillary Benefits program.
• Simple IRA retirement plan with employer match (eligibility after one year of employment).
• Vacation, Sick and Personal time.
• Nine Holidays plus four additional predetermined designated floating holidays.

To Be Considered

Along with a resume, interested candidates MUST forward:

• Cover letter with specific minimum salary requirements.
• Answers to the following questions:
• Favorite quote and reason.
• Favorite podcast or blog you follow, or favorite genre of books, television series, or movies, and why.