Summer Intern, Direct Marketing Analyst

Independence Blue Cross

Philadelphia, PAFresher3h agovia LinkedIn

This job at a glance

Who can apply
New grads and up to 1 year
Must know
MarketingOnboardingPatient careBusiness analysisExcel
Work
On-site in Philadelphia · internship
Pay
Not stated by the employer.
Listed
Oct 29, 2026 · still open

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About The Hiring Department

The Direct Marketing team leads consumer-focused growth and engagement efforts. Responsibilities include Affordable Care Act acquisition and renewals, member communications (onboarding, product engagement, and clinical messaging), and broker, consultant, and client communications.

Intern Job Description

The Direct Marketing Intern will:

  • Support the development and implementation of marketing assets across multiple marketing channels in a timely, efficient manner.
  • Operate in a shared service model supporting various company brands and content areas, including consumer market acquisition/retention, member communications, and broker/client communications.
  • Assist in requirements gathering and validation, asset creation and proofing, and data quality assurance checks before campaign execution.

Qualifications

  • Proficient with Microsoft Word and Excel.
  • A desire to learn and contribute in a dynamic work environment.
  • Strong attention to detail and analytical skills.
  • Good organizational and time management skills.
  • Good communication skills, both written and verbal.
  • Ability to interact effectively with other associates, both within the department and throughout the Company.

Accepted Majors

  • Marketing
  • Advertising

Classification

  • Current Junior or Senior undergraduate students
  • Recent graduate (must be within one year or less of the program start date)

Minimum GPA

  • 3.2 or higher

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