Assistant Account Executive, Global Marketing & Communications

About the Role

Burson is seeking an Assistant Account Executive for its Global Marketing & Communications team. This role will contribute to shaping Burson's brand presence, supporting brand and content development, external communications, and marketing activations at industry events. It offers hands-on experience in agency-side marketing and communications.

Key Responsibilities

• External Communications
• Track category trends to inform communications strategies, messaging, content development, and outreach.
• Draft and edit content for earned media efforts, including press releases, pitches, bylines, and presentations.
• Adapt content and messaging for various audiences, channels, and markets while maintaining Burson's brand voice.
• Review local market, practice group, and Burson Group brand materials to ensure alignment with brand guidelines.
• Propose ideas, news angles, and relevant industry perspectives.
• Manage multiple workstreams concurrently.
• Media Management
• Assist in the design and adoption of AI-driven communications workflows and infrastructure.
• Utilize real-time media intelligence and AI-supported monitoring tools to identify coverage, emerging narratives, and story opportunities.
• Develop and maintain a directory of journalists, publications, podcasts, newsletters, and channels, tracking their beats and interests.
• Draft and execute targeted pitches, manage follow-up, and track outcomes.
• Collaborate with social and owned-channel teams to repurpose earned media coverage into cross-platform content.
• Monitor industry news, competitor coverage, Burson's earned media, and broader conversations to flag trends, risks, and opportunities.
• Analyze outreach and coverage data to derive insights and refine future strategies.
• Events and External Marketing
• Partner with cross-functional teams to plan and execute events and external marketing activations aligned with brand strategy.
• Develop event timelines, project plans, guest lists, invitations, agendas, speaker materials, and briefing documents.
• Support thought leadership and practice marketing campaigns from ideation to launch, coordinating stakeholders.
• Liaise with creative, digital, operations, regional teams, vendors, and partners to ensure timely and accurate completion of event materials.
• Cultivate relationships with vendors and partners through professional engagement.
• Provide on-site and virtual support for events, including registration, coordination, communication, troubleshooting, and post-event follow-up.
• Assist with post-event reporting, coverage tracking, attendee communications, and evaluation of outcomes.

Requirements & Tech Stack

• At least six months of experience, including internships, in the PR field. Agency experience is a plus.
• Based in New York, with the ability to work within Burson’s hybrid in-office model (at least three days per week in the Burson NYC office at 3WTC).
• Exposure to or genuine curiosity about in-house or agency-side marketing and communications. (Note: This is not a client-facing agency role.)
• Excellent written and verbal communication skills adaptable across formats.
• Sharp organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfort working with senior leaders and managing time-critical requests.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).
• Familiarity with basic project-management tools.
• Hands-on experience with AI and a willingness to learn.

Qualifications

• A curious, driven self-starter with a creative spirit and attention to detail.
• An early-career communicator eager to help develop a brand from the inside out.