Digital Marketing Specialist

About the Role

• Full-time, on-site role based in Shillong.
• Plan, execute, and optimize online marketing campaigns across social media, search, and other digital channels.
• Objective: Increase brand visibility and engagement.

Key Responsibilities

• Manage social media accounts.
• Create and schedule content.
• Monitor campaign performance.
• Analyze web analytics to guide improvements.
• Coordinate with internal teams to ensure consistent messaging.
• Support promotional activities.
• Prepare regular reports on key marketing metrics.
• Stay updated on digital marketing trends and recommend new strategies.

Requirements & Tech Stack

• Digital Marketing and Online Marketing skills.
• Experience planning and executing campaigns across multiple channels.
• Social Media Marketing proficiency (content creation, scheduling, community management, platform best practices).
• Ability to use Web Analytics tools.
• Communication skills for clear writing, cross-functional collaboration, and professional interaction.
• Knowledge of SEO basics, content marketing, and paid advertising (e.g., social ads or search ads) is beneficial.
• Organizational skills and attention to detail.

Qualifications

• Previous experience in a digital marketing or similar role.
• A relevant diploma or degree in marketing, communications, or a related field is an advantage.
• Comfort working on-site in Shillong.