Content Writer(D2C/skincare/beauty)

About the Role

This is a full-time, on-site Content Writer (D2C/skincare/beauty) role based in Noida.

Key Responsibilities

• Create clear, engaging, and brand-aligned content for websites, landing pages, product descriptions, blogs, and marketing campaigns focused on skincare and beauty brands.
• Conduct research on trends, ingredients, and consumer needs.
• Develop content strategies for D2C audiences.
• Ensure consistency in tone, messaging, and brand guidelines.
• Collaborate closely with marketing, design, and product teams to support campaigns.
• Optimize content for conversions.
• Maintain editorial calendars.
• Revise and proofread content.
• Monitor performance metrics and adapt messaging based on audience insights.

Requirements & Tech Stack

• Strong Web Content Writing and Writing skills tailored to D2C, skincare, and beauty audiences.
• Content Strategy and Research skills.
• Proofreading and basic Editing skills.
• Familiarity with SEO best practices and digital marketing fundamentals.

Qualifications

• Relevant experience in skincare, beauty, or lifestyle content creation, with an understanding of D2C brand communication.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects with tight deadlines.
• Strong command of written English.
• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field, or equivalent practical experience.