Marketing Associate

Company: PhysicsWallah (PW)

About the Role

A full-time, on-site position based in DURGAPUR. This role supports marketing campaigns for PW’s educational products and services, coordinates with local centers, and executes promotional activities targeting students and parents.

Key Responsibilities

• Conduct market research.
• Assist in planning and implementing marketing strategies.
• Collaborate with sales teams to drive enrollment.
• Track campaign performance.
• Work with cross-functional teams to ensure consistent messaging across online and offline channels.
• Manage basic project timelines and documentation.
• Contribute ideas to improve brand visibility in the region.

Qualifications

• Strong Communication skills, including clear verbal and written communication and the ability to collaborate with internal teams and external stakeholders.
• Ability to conduct Market Research to understand local student needs, competitor landscape, and emerging trends in the education sector.
• Foundational Sales and Marketing skills to support lead generation, campaign execution, and enrollment conversion activities.
• Basic Project Management skills to coordinate tasks, manage timelines, and ensure smooth execution of marketing initiatives.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Comfort working in a fast-paced, education-focused environment with attention to detail and data-driven decision-making.
• Proficiency in MS Office or Google Workspace.
• Familiarity with digital marketing tools or social media platforms is an advantage.
• Prior experience in education, edtech, or consumer marketing will be considered a plus.