Search Engine Optimization Specialist

About HelloFi Recommerce

HelloFi Recommerce is a D2C recommerce brand focused on buying and selling premium pre-owned smartphones, laptops, tablets, and other electronic gadgets.

About the Role

We are looking for a highly skilled, result-oriented SEO Specialist who can independently manage and scale our entire SEO project, improve organic visibility, drive qualified traffic, and establish HelloFi as a trusted brand across traditional search engines and AI-powered search platforms.

Key Responsibilities

• End-to-End SEO Ownership
• Solely handle and manage the entire SEO project, from strategy development to execution, monitoring, and performance reporting.
• Develop and implement a comprehensive SEO roadmap aligned with business objectives, organic traffic growth, and revenue generation.
• Take complete ownership of SEO performance, identify growth opportunities, and deliver measurable results.
• On-Page and Off-Page SEO
• Demonstrate expert-level knowledge of on-page and off-page SEO techniques.
• Optimize website architecture, URLs, metadata, headings, internal linking, schema markup, and page content.
• Develop effective backlink acquisition strategies, digital PR initiatives, and authority-building campaigns.
• Identify and resolve technical SEO issues, including crawling, indexing, canonicalization, redirects, Core Web Vitals, and website performance.
• AEO and GEO Implementation
• Possess strong practical knowledge of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Implement strategies to improve HelloFi's visibility across AI-powered search experiences, answer engines, and generative search platforms.
• Optimize content for AI-generated answers, featured snippets, People Also Ask, conversational queries, and entity-based search.
• Demonstrate practical implementation and noticeable, measurable improvements in AEO and GEO performance.
• AI Search Algorithms and Industry Updates
• Stay updated with the latest Google algorithm updates, AI-driven search developments, ranking systems, and changes in search behavior.
• Understand how AI is transforming organic search and implement relevant strategies to maintain and improve visibility.
• Adapt SEO strategies based on algorithm changes, competitor movements, search trends, and emerging best practices.
• Keyword Research and Analysis
• Conduct in-depth keyword research, search intent analysis, competitor analysis, and keyword gap analysis.
• Identify high-intent commercial and transactional keywords that can generate qualified traffic and conversions.
• Build keyword clusters, topical maps, and content strategies to improve topical authority.
• Identify opportunities for product pages, category pages, landing pages, and location-based searches.
• Content Optimisation and SEO Strategy
• Optimize existing website content and develop SEO-driven content strategies for product, category, landing, and informational pages.
• Ensure content aligns with search intent, E-E-A-T principles, semantic relevance, and current search quality guidelines.
• Collaborate with content writers and other team members to improve content quality, keyword targeting, and organic performance.
• Avoid keyword stuffing and outdated SEO practices in favor of sustainable, user-focused optimization.
• Google Business Profile Optimisation
• Manage and optimize HelloFi's Google Business Profile to improve local search visibility and Google Maps rankings.
• Implement local SEO strategies, including category optimization, business information accuracy, reviews, local citations, and location-based keywords.
• Track local ranking performance and develop strategies to increase profile visibility, customer inquiries, and store visits.
• SEO Tools and Analytics
• Possess thorough practical knowledge of leading SEO tools, including:
• Google Search Console
• Google Analytics 4 (GA4)
• Ahrefs / Semrush
• Screaming Frog SEO Spider
• Google Keyword Planner
• Google Trends
• PageSpeed Insights and Core Web Vitals tools
• Schema validation and technical SEO auditing tools
• Use data-driven insights to monitor keyword rankings, organic traffic, indexing, backlinks, conversions, and competitor performance.
• Prepare regular SEO performance reports with actionable insights and clear growth metrics.

Requirements & Tech Stack

• Proven experience in independently managing complete SEO projects with measurable results.
• Strong expertise in technical SEO, on-page SEO, off-page SEO, keyword research, and content optimization.
• Practical knowledge of AEO, GEO, and AI-driven search optimization.
• Good understanding of Google algorithm updates and their impact on search rankings.
• Ability to independently identify SEO opportunities, execute strategies, troubleshoot issues, and measure outcomes.
• Strong analytical skills with a focus on organic traffic growth, keyword visibility, qualified leads, and conversions.
• Ability to work independently and take full accountability for SEO performance.

Qualifications

• Experience working with a D2C startup, e-commerce business, or online marketplace will be an added advantage.
• A proven track record of improving organic rankings, increasing non-branded traffic, and delivering measurable SEO growth.
• Experience optimizing large product catalogs, category pages, and transactional landing pages.