Business Development Executive, US IT Sales

About Pragma Edge

Pragma Edge is a global technology consulting and services company specializing in AI, Automation, Enterprise Asset Management (EAM), Integration, B2B/EDI, Supply Chain, Managed Services, and Staffing Solutions. We help organizations accelerate digital transformation through innovative technology solutions and domain expertise.

Position Overview

We are seeking energetic and results-driven Business Development Executives to support our US Sales organization. This role is primarily an Inside Sales position responsible for outbound prospecting, cold calling, lead generation, appointment setting, pipeline development, and revenue contribution across Pragma Edge's service offerings. The ideal candidate should possess excellent communication skills, a passion for sales, and the ability to engage with senior decision-makers across various industries. Fresh MBA graduates with strong sales aptitude, as well as experienced professionals with up to 7 years of inside sales experience, are encouraged to apply.

Key Responsibilities

• Lead Generation & Prospecting
• Identify and qualify prospective customers in the US market.
• Conduct outbound cold calls, emails, LinkedIn outreach, and other prospecting activities.
• Build and maintain a healthy pipeline of qualified opportunities.
• Research target accounts and identify key decision-makers.
• Generate appointments and meetings for sales leaders and practice heads.
• Sales Development
• Promote Pragma Edge's services across:
• Artificial Intelligence (AI) & GenAI Solutions
• Intelligent Automation
• Enterprise Asset Management (IBM Maximo)
• Integration & B2B/EDI Solutions
• Managed Services
• IT Staffing & Professional Services
• Understand customer challenges and align Pragma Edge solutions to business needs.
• Support sales campaigns and marketing initiatives.
• Collaboration
• Work closely with Practice Heads, Solution Architects, Recruiters, and Sales Leaders.
• Coordinate customer meetings, follow-ups, and presentations.
• Assist in proposal, RFP, and sales support activities.
• Maintain accurate prospect and opportunity data in CRM systems.
• Revenue & Pipeline Management
• Meet monthly and quarterly lead generation targets.
• Contribute toward sales pipeline growth and revenue objectives.
• Track KPIs including calls, meetings booked, opportunities created, and revenue influenced.

Requirements & Tech Stack

• Excellent verbal and written English communication skills.
• Strong interpersonal and relationship-building abilities.
• Confidence in cold calling and engaging with C-level executives.
• Understanding of B2B sales processes and lead qualification techniques.
• Ability to work independently in a fast-paced environment.
• Proficiency with CRM tools, LinkedIn Sales Navigator, Microsoft Office, and sales engagement platforms.

Qualifications

• For Freshers (0-2 Years)
• MBA in Marketing, Sales, or Business Management.
• Strong communication and presentation skills.
• Internship or academic exposure to sales, marketing, or lead generation.
• For Experienced Professionals (3-7 Years)
• Proven experience in Inside Sales, Lead Generation, Business Development, or SDR roles.
• Experience selling IT Services, Consulting, Staffing, AI, Automation, EAM, Integration, or Digital Transformation solutions.
• Track record of achieving lead generation and appointment-setting targets.

Performance Metrics

• Qualified Leads Generated
• Meetings Scheduled
• Sales Opportunities Created
• Pipeline Contribution
• Revenue Influenced
• Conversion Rates
• Activity Metrics (Calls, Emails, LinkedIn Outreach)

What We Offer

• Opportunity to work directly with US sales leadership and practice heads.
• Exposure to high-growth areas including AI, Automation, EAM, Integration, and Staffing.
• Fast-track career growth into Senior BDE, SDR, Account Executive, or Sales Manager roles.
• Competitive compensation with performance-based incentives.
• International exposure and direct engagement with US clients.