Marketing Assistant

About the Role

• Support marketing across YLT7 brands.
• Hands-on, cross-functional role covering campaign execution, social media, influencer partnerships, email marketing, e-commerce, and performance tracking.
• Understand how different marketing functions work together.
• Work alongside channel specialists and team members, supporting marketing initiatives.
• Ideal candidate is a natural communicator who enjoys building relationships, stays on top of details, and is comfortable juggling many moving pieces in a fast-paced environment.
• Portfolio, relevant work samples, or examples of marketing projects are strongly encouraged.

Key Responsibilities

• Campaign Coordination: Support planning, execution, and tracking of marketing campaigns.
• Social Media: Coordinate content calendars, publishing, engagement, and performance monitoring.
• Influencer & Partnerships: Assist with creator outreach, collaborations, relationship management, and campaign tracking.
• Email & CRM: Support email campaigns, promotional calendars, and customer retention initiatives.
• Paid Marketing: Assist with paid advertising coordination, creative testing, and performance reporting.
• E-commerce: Support website promotions, product launches, and conversion optimization.
• Analytics & Reporting: Track marketing KPIs, prepare reports, and identify opportunities for improvement.
• Cross-Team Collaboration: Work closely with Creative and other departments.
• Admin & Marketing Support: Support other marketing projects as needed.

Requirements & Tech Stack

• General understanding of digital marketing channels, including social media, influencer marketing, email, and paid advertising.
• Strong understanding of TikTok, Instagram, short-form content, creators, and social trends.
• Strong organizational, communication, and project coordination skills.
• Comfortable working with data, spreadsheets, and marketing performance metrics.
• Good understanding of branding, storytelling, and content strategy, with strong aesthetic judgment.
• Ability to turn trends, performance data, and audience insights into actionable marketing ideas.
• Proactive, detail-oriented, and capable of managing multiple projects and deadlines while taking ownership of assigned responsibilities.
• Strong interest in consumer brands, design, and digital marketing.
• Hands-on experience supporting marketing campaigns, content calendars, or influencer partnerships is a plus.
• Experience with Shopify, Klaviyo, Meta Ads Manager, or GA4 is a plus.
• Ability to create clear presentations, moodboards, and creative briefs is a plus.
• Familiarity with project management tools (Wrike, ClickUp, Notion, or similar) is a plus.
• Experience collaborating with creative teams or coordinating cross-channel marketing initiatives is a plus.

Qualifications

• 0 - 2 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands.