Business Development Associate

About Urban Company

Urban Company is a technology-driven service platform that connects customers with trained and verified service professionals, making everyday home services more convenient and accessible.

About InstaHelp

InstaHelp is Urban Company's home-help category, focused on providing reliable household assistance to customers. The InstaHelp category is operated by female service professionals, creating opportunities for women to earn, become financially independent and build a sustainable livelihood.

Role Overview

We are looking for strong, energetic and result-oriented female candidates for the BTL – Business Development Associate role. The candidate will be responsible for field recruitment, sourcing and onboarding female service professionals (maids) for the InstaHelp category. This is a field-intensive role for someone who enjoys interacting with people, building relationships and achieving targets.

Key Responsibilities

• Conduct field-level recruitment activities to source and onboard female service professionals.
• Identify potential candidates through residential communities, local markets, referrals and other sourcing channels.
• Explain the InstaHelp category, earning opportunities, work model and benefits to prospective candidates.
• Screen candidates, assess eligibility and guide them through the registration and onboarding process.
• Build strong relationships with candidates and local community stakeholders.
• Conduct BTL activities, local campaigns and recruitment drives to generate leads.
• Follow up with interested candidates and support them through onboarding and activation.
• Achieve daily, weekly and monthly recruitment targets.
• Identify new sourcing channels and implement effective field recruitment strategies.
• Maintain accurate candidate data, recruitment reports and onboarding updates.

Requirements & Tech Stack

• Female candidates with strong communication, convincing and interpersonal skills.
• Comfortable with extensive fieldwork and travelling within assigned areas.
• Highly energetic, proactive and target-oriented, with a strong ownership mindset.
• Ability to engage with women from diverse backgrounds and explain earning opportunities clearly.
• Good relationship-building, negotiation and problem-solving skills.
• Basic smartphone and data-management skills.

Qualifications

• Prior experience in field recruitment, field sales, business development, community outreach or customer acquisition is preferred.
• Freshers with strong communication skills and a willingness to work in the field may also apply.

What We Offer

• Opportunity to work with Urban Company and contribute to the growth of InstaHelp.
• Performance-based incentives linked to recruitment achievements.
• Hands-on experience in business development, field recruitment and category growth.
• Career growth opportunities for high-performing candidates.
• An opportunity to support women's employment and financial independence.

Ideal Candidate Profile

We are looking for a confident, self-driven and action-oriented female candidate who can take ownership of field recruitment, build trust with prospective service professionals and consistently deliver onboarding targets.