Content Strategist
Speedy Cart
New Delhi, Delhi, India1h agovia LinkedIn
About the Role
This full-time Content Strategist role is based in New Delhi in a hybrid work model. The Content Strategist will plan and manage content across digital channels, aligning messaging with business goals and customer needs.
Key Responsibilities
- Develop content calendars
- Define content themes
- Coordinate with marketing, product, and design teams
- Audit existing content
- Identify content gaps
- Optimize content for usability and search
- Maintain tone and brand guidelines
- Analyze content performance metrics
- Prepare reports
- Refine strategies based on data and stakeholder feedback
Requirements & Tech Stack
- Content Management
- Content Development for websites, apps, and digital campaigns
- Web Content Writing
- Writing (clear, concise, audience-focused communication)
- Analytical skills
- Organizational skills
- Familiarity with basic SEO principles
- Familiarity with content analytics tools
- Comfort working in a hybrid environment
- Ability to collaborate with cross-functional teams
- Ability to manage multiple deadlines
Qualifications
- Ability to develop and implement strong Content Strategy, including planning, audience segmentation, and performance measurement
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience
- Prior experience in e-commerce or consumer-facing digital products is an advantage.