Digital Content Producer, Prequel

About the Role

This is an early-career role with unusual ownership. You will spend time in schools, interview students and families, turn raw moments into strong content, and use performance data to decide what comes next. You will use AI for research, drafting, editing, repurposing, search content, and workflow design, but you will not publish machine-written noise. Your job is to protect accuracy, voice, and story while increasing output.

Key Responsibilities

• Produce platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos.
• Interview students and families at Prequel schools and transform raw conversations into clear, consented stories with strong proof points.
• Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools.
• Utilize AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels.
• Review social and search performance data and apply learnings to the next content cycle.

What You Won’t Be Doing

• Scheduling prewritten posts without owning the concept, story, creative, or performance.
• Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting.
• Producing strategy decks that never become shipped content.
• Acting as the primary brand designer, creative director, or commercial film crew.
• Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles.

Requirements & Tech Stack

• AI tools for research, drafting, editing, repurposing, and quality-checking content.
• Instagram, LinkedIn, Threads (and related channels).
• Accessible tools for photo and video editing.

Qualifications

• Portfolio with at least 5 examples of self-created social, video, written, or campaign content.
• Evidence of owning content for a real audience (e.g., college club, student organization, internship, side project, creator account, or small business).
• Ability to independently concept, film, edit, and package short-form video.
• Strong writing and editing skills, demonstrated through clear audience-specific work samples.
• Practical use of AI in a real content workflow beyond isolated caption ideas.
• Must be based in Arizona, be eligible for Arizona IVP fingerprint clearance, and be able to travel regularly to school locations in Arizona and Texas.
• Legal authorization to work in the United States.

Nice-to-have Qualifications

• Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field.
• Experience turning interviews into concise written, photo, or video stories.
• Experience using content metrics (e.g., watch time, saves, shares, comments, profile visits, or inquiries) to improve future work.
• Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles.
• Experience building prompts, templates, or lightweight automations for content production.

About Prequel

Prequel is a group of education brands that help ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact.

Working with Us

• This is a full-time (40 hours per week), long-term position.
• Compensation: $30 USD/hour ($60,000 USD/year).
• Payment period: Weekly.
• Requires entering into an independent contractor agreement with Crossover.