PPC Executive Amazon Ads and Flipkart Ads

About the Role

We are looking for an Amazon Ads PPC Executive to manage daily Amazon Ads execution across 4–6 client accounts. The goal is to ensure every rupee of spend is tied to profitable sales and organic rank.

Key Responsibilities

Campaign Build and Structure

• Build Sponsored Products, Sponsored Brands, and Sponsored Display campaigns from approved keyword and ASIN research.
• Separate auto, broad, phrase, exact, and product-targeting campaigns for traceability and control of search terms.
• Set up brand-defence, competitor-conquest, and category campaigns.
• Maintain naming conventions, portfolios, and budget caps according to the ads SOP.

Daily and Weekly Optimization

• Monitor budget pacing, spend spikes, and zero-sale spend daily.
• Adjust bids at keyword and placement level 2–3 times a week to meet target ACoS.
• Each week, reduce loss-making targets and reallocate budget to proven converters.
• Log every change in the account change-log with the reason.

Search Term Mining and Keyword Management

• Mine search term reports weekly, moving converting terms into exact or phrase campaigns and negating irrelevant or non-converting ones.
• Compare keyword-level CVR against category CVR to identify keywords where the brand can gain advantage.
• Identify converting ASINs and build product-targeting campaigns against them.
• Maintain each client’s master keyword sheet, with keywords tagged by type.

Organic Rank Support

• Track organic and sponsored rank on priority keywords using Helium 10 and Brand Analytics.
• Execute focused ranking pushes on selected generic keywords.
• Flag listing issues that negatively impact conversion, such as price, reviews, images, Buy Box, or delivery promise.

Excel, MIS Reporting, and Coordination

• Own the MIS for each assigned account, pulling Amazon Ads, Business Report, and Helium 10 data into Excel / Google Sheets trackers.
• Maintain daily and weekly MIS sheets covering spend, sales, ACoS, TACoS, ROAS, CVR, CPC, and organic rank, at account, SKU, and campaign level.
• Ensure data is clean and reconciled, with zero errors in client-facing numbers.
• Prepare monthly performance decks, detailing changes, reasons, and the plan for the next month.
• Flag stock runway below 20 days before scaling any SKU.
• Participate in client calls when required and discuss account performance metrics.

Requirements & Tech Stack

• Hands-on experience with Amazon Ads (Seller Central or Vendor Central), obtained through a job, internship, or managing your own/family brand.
• Working experience with Helium 10 (Cerebro, Magnet, Keyword Tracker) is mandatory.
• Clear understanding of ACoS, TACoS, ROAS, CVR, CTR, and CPC, and their interrelationships.
• Knowledge of match types, negative targeting, placement modifiers, and bidding strategies.
• Strong Excel / Google Sheets and MIS reporting skills, including pivots, VLOOKUP/XLOOKUP, SUMIFS, and conditional formatting.
• Comfort using Amazon bulk sheets.
• Clear written English for reports and client updates.

Good to Have

• Experience with Brand Analytics and Search Query Performance data.
• Exposure to US, UK, or UAE marketplaces.
• Flipkart Ads experience.
• Amazon Ads certifications.

Job Details

• Location: Thane / Mumbai, hybrid (once a week in office)
• Employment: Full-time, 6-day week (Saturday 10 am to 2 pm)