Technical Sales Engineer

Chennai, Tamil Nadu

Role Overview

As a Technical Sales Engineer, you will manage the complete technical sales process: identifying customer requirements, developing solutions, submitting proposals, negotiating, and closing orders. This role is for individuals who enjoy both engineering and business development, can communicate with technical decision-makers, and are motivated by sales results.

Key Responsibilities

• Technical Sales & Business Development

• Identify and develop new business opportunities in battery manufacturing, energy storage, industrial R&D, and electrochemical sectors.

• Engage with battery manufacturers, R&D laboratories, universities, research institutions, and industrial customers.

• Understand customer applications, technical requirements, production capacities, budgets, and project timelines.

• Conduct customer meetings, technical presentations, product demonstrations, and solution discussions.

• Build and maintain a qualified sales pipeline and convert opportunities into confirmed orders.

• Solution Development & Proposal Preparation

• Understand customer RFQs, technical specifications, and project requirements.

• Coordinate with OEMs and internal engineering teams to identify suitable equipment and integrated solutions.

• Prepare technical proposals, commercial quotations, comparison sheets, and presentations.

• Explain equipment capabilities, specifications, process requirements, and solution benefits.

• Follow up on proposals, address technical and commercial queries, and support negotiations through order closure.

• Customer & Project Coordination

• Maintain strong relationships with existing customers and develop repeat business.

• Coordinate with engineering, service, production, and procurement teams.

• Support installation, commissioning, training, and troubleshooting activities when required.

• Maintain accurate customer records, opportunity updates, follow-up schedules, and sales forecasts in the CRM.

• Sales Ownership & Performance

• Take responsibility for assigned opportunities from initial enquiry through order closure.

• Maintain regular customer follow-ups.

• Monitor competitor activity, customer investment plans, and market developments.

• Achieve agreed sales targets, maintain a healthy pipeline, and provide regular sales reports.

Requirements & Tech Stack

• Engineering background in Mechanical, Electrical, Electronics, Chemical, Instrumentation, or a related discipline — or equivalent relevant technical experience.

• Experience in technical sales, sales engineering, industrial equipment, capital equipment, automation, battery technology, or manufacturing solutions.

• Ability to understand technical specifications and explain complex equipment in a clear, customer-friendly manner.

• Strong communication, presentation, negotiation, and follow-up skills.

• Proactive approach to prospecting, customer engagement, and business development.

• Ability to manage multiple opportunities and work independently with clear accountability.

• Willingness to travel across India for customer meetings, site visits, exhibitions, and project-related activities.

• Preferred advantage: Experience in lithium-ion battery manufacturing equipment, battery testing systems, energy storage, electrochemical instruments, industrial automation, or turnkey manufacturing projects.

Qualifications

• Developing new customer accounts and qualified sales opportunities.
• Preparing accurate and competitive technical proposals.
• Converting enquiries and quotations into confirmed purchase orders.
• Building long-term relationships with customers and technology partners.
• Maintaining a reliable sales pipeline with consistent follow-up and forecasting.
• Taking ownership of opportunities.