Outbound Sales Representative

Key Responsibilities

• Outbound Prospecting & Lead Generation
• Make outbound cold calls to prospective business customers.
• Research companies and identify decision-makers (business owners, CEOs, CFOs, IT directors, IT managers).
• Conduct outreach through email, LinkedIn, and other professional networking platforms.
• Build and maintain a pipeline of qualified prospects.
• Follow up consistently with prospects to generate interest and establish relationships.
• Identify businesses that may benefit from managed IT services, cybersecurity, cloud solutions, and IT support.
• Sales Qualification & Appointment Setting
• Ask discovery questions to understand a prospect's current IT environment, business needs, and challenges.
• Qualify prospects based on company size, technology requirements, budget, decision-making authority, and potential fit.
• Schedule qualified sales meetings and demonstrations for account executives or senior sales representatives.
• Communicate prospect needs and relevant information to the sales team.
• Maintain a professional and persistent follow-up process.
• Business Development
• Develop an understanding of the company's services, including managed IT support, cybersecurity, endpoint protection, cloud services, backup and disaster recovery, and network management.
• Communicate the business value of IT services in terms of security, reliability, productivity, and cost savings.
• Develop creative approaches to reach prospective customers and increase response rates.
• Represent the company professionally in all prospect interactions.

Qualifications

• Strong verbal and written communication skills.
• Comfortable making cold calls and initiating conversations with unfamiliar prospects.
• Strong interpersonal, organizational, and time-management skills.
• Ability to handle objections and maintain a positive attitude.
• Self-motivated, goal-oriented, and comfortable working toward measurable targets.
• Basic computer proficiency and familiarity with email, spreadsheets, and CRM platforms.
• Ability to research companies and identify relevant business contacts.
• Previous experience in outbound sales, telemarketing, appointment setting, or B2B lead generation is preferred.
• Experience selling IT services, cybersecurity, SaaS, or other business technology solutions is a plus.

Performance Expectations

Performance will be evaluated based on:

• Outbound calls and other prospecting activities.
• New business contacts identified and engaged.
• Qualified leads generated.
• Sales appointments scheduled and attended.
• Conversion of prospects into qualified sales opportunities.
• Accuracy of CRM records and follow-up activities.
• Contribution to the company's overall new-business revenue goals.

Compensation & Benefits

Compensation may include:

• Competitive base salary.
• Performance-based commissions or bonuses.
• Additional incentives for qualified appointments, new customers, or revenue generated.
• Paid time off and applicable company benefits.
• Sales training, professional development, and opportunities for career advancement.