Market Research Assistant / Local Search Evaluator

Role Description

Support market understanding and the accuracy of local search information through structured research and evaluation. Gather reliable information, verify business details, and assess how well search results meet user needs using defined guidelines.

Key Responsibilities

• Research businesses, products, services, competitors, and local market conditions.
• Gather information from approved sources and record references accurately.
• Verify business names, addresses, contact details, opening hours, and categories.
• Identify outdated information, duplicate listings, and conflicting details.
• Assess local search relevance based on user intent, location, and context.
• Check map locations and geographic accuracy using designated tools.
• Record findings, ratings, and concise explanations.
• Flag uncertain cases and distinguish verified facts from assumptions.
• Prepare summaries of findings and recurring issues.
• Participate in training, calibration, and quality reviews.
• Follow confidentiality and data handling procedures.
• Meet agreed quality standards and deadlines.

Role-Specific Responsibilities

• Market Research Assistant: Collect and organize customer, competitor, and industry information. Support surveys or interviews where assigned and summarize findings with appropriate limitations.
• Local Search Evaluator: Assess business listings, map information, and local search results against project-specific accuracy and relevance criteria.

Qualifications

• Strong online research skills, reading comprehension, and attention to detail.
• Ability to assess source credibility and compare information across sources.
• Familiarity with search engines, online maps, spreadsheets, and digital forms.
• Clear written communication and accurate recordkeeping skills.
• Ability to follow detailed instructions and apply criteria consistently.
• Good organizational skills and ability to work independently.
• For local search assignments, knowledge of the relevant area, language, and local conventions.
• Access to suitable equipment and a reliable internet connection where required.
• A relevant school qualification or equivalent practical experience; entry-level candidates may be considered.

Preferred Qualifications

• Experience in research support, data verification, or search evaluation.
• Familiarity with business directories, public records, or survey platforms.
• Basic understanding of research bias and data quality.
• Additional language skills relevant to the project.
• Experience explaining ratings or research findings with supporting evidence.

Scope by Role

• Market Research Assistant: Supports information gathering and analysis to improve understanding of markets and customers.
• Local Search Evaluator: Focuses on the relevance, accuracy, and geographic suitability of local search results and listings.