Marketing Technology & Data Specialist DP-005993

Marketing Technology & Data Specialist

About the Role

The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, is seeking a Marketing Technology & Data Specialist. This role partners with product engagement consultants to create, build, test, and deploy engagement campaigns. The position requires foundational expertise in marketing technologies, marketing data, and digital marketing acumen.

Key Responsibilities

• Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy, and optimize customer-facing engagement campaigns across digital channels.
• Develop and maintain campaign workflows, journeys, audience segmentation, and automated communications within Salesforce Marketing Cloud and other marketing technology platforms.
• Ensure campaign quality and performance through rigorous testing, validation, troubleshooting, and deployment processes.
• Manage marketing data to support audience targeting, personalization, campaign execution, and reporting while maintaining data accuracy and integrity.
• Collaborate with business partners to translate engagement strategies and campaign requirements into scalable technical solutions.
• Monitor campaign performance and engagement metrics, providing actionable insights and recommendations to improve customer adoption, engagement, and business outcomes.
• Support ongoing maintenance, enhancements, and optimization of marketing technology platforms, integrations, and campaign assets.
• Document campaign processes, technical configurations, and best practices.
• Assist in identifying opportunities to leverage automation, personalization, and data-driven marketing capabilities to enhance the customer experience.
• Work closely with internal teams and external partners to ensure timely delivery of engagement initiatives.

Requirements & Tech Stack

• Salesforce Marketing Cloud
• Marketing Technologies
• Marketing Data
• Digital Marketing Acumen

Qualifications

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure work effort for improvement.
• Products and Services: Knowledge of major products and services; ability to apply this knowledge appropriately.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships.
• Influencing: Knowledge of effective influencing tactics and strategies.
• Effective Communication: Knowledge of effective communication concepts, tools, and techniques.

Considerations For Top Candidates

• Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus) to users/audiences.
• Experience in working with Field teams or Dealers.
• Technical marketing background and secure understanding of campaign building, customer journeys, and an omnichannel approach.
• Positive attitude, ability to adapt to changes.
• Ability to build strong relationships with internal partners.