D2C Copywriter & Content Strategist

About the Role

We're looking for a sharp, creative, and conversion-focused Content Strategist & Copywriter to build scroll-stopping content for a D2C nutrition and wellness brand. Freshers with strong writing and creative skills are welcome to apply.

Key Responsibilities

• Develop content strategies for social media and performance marketing.
• Write conversion-focused ad copy, hooks, headlines, and static creatives.
• Conceptualise and develop scripts for influencer marketing and founder-led content.
• Manage the content calendar and oversee content planning end-to-end.
• Develop creative concepts for both video ads and static ads across Meta.
• Create compelling content for collagen, protein, and supplements.
• Translate product benefits into engaging stories that drive attention, engagement, and conversions.

Requirements & Tech Stack

• Excellent command of English and strong copywriting skills.
• Solid understanding of social media, D2C brands, and performance marketing.
• Strong understanding of Meta ads and performance creatives.
• Ability to conceptualise both video and static creatives.
• Sharp eye for hooks, consumer psychology, and conversion-driven storytelling.
• Creative mindset with a clear preference for original, scroll-stopping ideas over generic, repetitive copy.
• Takes ownership, thinks strategically, and executes independently.

Location: South Delhi | On-site