Brand & Content Strategy Intern

About the Role

Punekar Group is establishing Aléxander & Victoria (AnV), a new consumer venture in the cosmetics and beauty sector, targeting the next generation of Indian consumers with an affordable premium beauty brand. This role seeks a business-minded creative with skills in content creation, branding, marketing, and business management. The intern will translate business ideas and consumer insights into digital content and contribute to brand strategy and growth. The ideal candidate is from a business management, marketing, or related discipline, actively follows digital trends, enjoys content creation, and is keen to learn how brands are built, marketed, and scaled. This position offers exposure to content creation, brand strategy, digital marketing, and business development within a new consumer venture.

Role Overview

As a Brand & Content Strategy Intern, you will collaborate with the Punekar Group team to develop Aléxander & Victoria's digital presence, brand identity, and marketing initiatives. This role blends creative execution, strategic thinking, and business analysis, involving digital content creation, consumer research, marketing campaign development, competitor analysis, and supporting brand growth. You will gain practical experience in consumer behavior, brand positioning, go-to-market planning, and the commercial aspects of building a consumer business.

Key Responsibilities

• Content Production: Conceptualize, script, shoot, and edit digital content, including reels, short-form videos, carousels, and stories for Aléxander & Victoria (AnV).
• Creative Storytelling: Develop hooks, narratives, captions, and creative concepts that communicate product benefits, beauty trends, and lifestyle ideas effectively for Gen Z audiences.
• Social Media Execution: Plan and publish content, explore emerging formats and AI-powered creative tools, and optimize content based on performance metrics such as reach, watch time, engagement, and audience response.
• Brand Positioning & Identity: Assist in developing and maintaining the brand’s visual identity, tone of voice, and communication style across social media and other digital channels.
• Market & Competitor Research: Analyze beauty and skincare brands, consumer preferences, industry trends, and competitor campaigns to identify opportunities for differentiation and growth.
• Campaigns & Influencer Marketing: Support the development of brand campaigns, product launch communications, and influencer collaborations to enhance brand awareness and audience engagement.
• Digital Marketing & Paid Campaigns: Assist in planning and executing digital marketing campaigns on platforms like Instagram and Meta Ads to increase brand awareness, reach target audiences, and support customer acquisition.
• SEO & E-commerce Marketing: Support Search Engine Optimization (SEO), keyword research, website content optimization, and digital growth initiatives to improve online visibility and attract relevant traffic.
• Consumer & Market Insights: Research target audiences, purchasing behavior, customer preferences, and emerging market opportunities to inform business and marketing decisions.
• Growth & Performance Analysis: Evaluate content and campaign performance using relevant metrics, identify growth opportunities, and recommend improvements based on data and consumer feedback.
• Business Strategy & Execution: Contribute to go-to-market planning, marketing initiatives, and growth projects, understanding how content and branding support customer acquisition, brand development, and business objectives.

Requirements & Tech Stack

• Academic Background: Pursuing or holding a degree in Business Management, Business Administration, Marketing, Management Studies, Communications, or a related discipline. MBA and postgraduate management students with demonstrated creative abilities are encouraged to apply.
• Content Creation Experience: Demonstrated interest or experience in creating reels, short-form videos, social media posts, personal-brand content, or other digital formats.
• Business & Marketing Understanding: Interest in branding, consumer behavior, marketing strategy, entrepreneurship, and the commercial factors influencing brand growth.
• Communication & Storytelling: Strong communication skills and the ability to explain ideas clearly, develop engaging narratives, and write compelling scripts or captions.
• Creative Thinking: An eye for trends, storytelling, visual presentation, and an understanding of what makes content engaging.
• Digital Fluency: Familiarity with Instagram, short-form video formats, social media trends, and the creator economy.
• Initiative & Ownership: Proactive approach to work, willingness to experiment, and ability to take ideas from concept to execution.
• Analytical Mindset: Ability to interpret content performance, research competitors, and use consumer insights to inform marketing decisions.
• Interest in Beauty & Lifestyle: An interest in skincare, cosmetics, wellness, consumer brands, and Gen Z culture is an advantage.
• Tools & Platforms: Familiarity with Canva, CapCut, Instagram, Meta Business Suite, Google Trends, Google Analytics, and AI-powered content creation tools will be beneficial. Experience with video editing, on-camera presentation, paid advertising, SEO, or e-commerce platforms is an advantage.

Who Should Apply?

This is a Founder’s Office role designed for individuals interested in understanding business building, brand development, and strategic execution. It is suited for business management students, MBA candidates, and aspiring entrepreneurs with a blend of creative thinking and commercial awareness. Applicants should be interested in the business rationale behind marketing decisions, consumer acquisition, brand positioning, and growth strategy. Individuals who take initiative, think independently, communicate effectively, and are comfortable in a fast-paced entrepreneurial environment are encouraged to apply. This role offers an opportunity to develop creative capabilities and a broader understanding of business operations and growth, suitable for those aspiring to careers in management, marketing, entrepreneurship, or business strategy.

What You Will Gain

• Practical exposure to building a consumer brand from the ground up.
• Hands-on experience in social media and digital marketing.
• Exposure to brand positioning, consumer research, and marketing strategy.
• Experience in influencer marketing, campaign execution, and audience growth.
• Practical understanding of paid campaigns, SEO, and e-commerce marketing.
• An understanding of go-to-market planning, business development, and consumer acquisition.
• Experience using AI tools and performance analytics in modern marketing workflows.
• The opportunity to work closely with the team at Punekar Group and contribute to real business initiatives.

Compensation

• Monthly Stipend: ₹6,000–₹10,000 per month

Application Process

Interested candidates may apply through:

• LinkedIn: Submit your application via the LinkedIn job posting.
• Email: Send your CV along with proof of work to [email protected]. Applicants are encouraged to include relevant work samples such as reels, managed social media pages, created videos, personal-brand content, design samples, marketing projects, or other examples demonstrating creative and analytical abilities.