Media Partnerships Associate

About the Role

The Media Partnerships Associate is an entry-level role responsible for supporting the Media Partnerships Team in the daily execution, coordination, content scheduling, and performance tracking of partnerships with media, entertainment, and meme accounts. This role ensures all campaign content is scheduled accurately, brand-relevant captions are written, and performance data is meticulously reported across internal platforms. Associates play an essential operational support role, maintaining high attention to detail and leveraging a keen eye for internet culture, memes, and viral trends.

Key Responsibilities

• Partnership Support
• Provide operational support to the Media Partnerships Team across the media partnership lifecycle, including sourcing media accounts, assisting with outreach, and tracking deliverables.
• Demonstrate a strong understanding of business divisions to help curate paid media account opportunities that align with brand priorities and strategic goals.
• Copywriting, Content Strategy & Scheduling
• Utilize hands-on copywriting experience to draft creative, engaging, and brand-relevant captions, hooks, and messaging tailored to meme, entertainment, and lifestyle ecosystems.
• Work closely with internal Copywriters and the Creative Department to ensure all partner captions and briefing materials adhere to brand tone of voice and visual standards.
• Own the accurate execution of content scheduling across all media partners, guaranteeing optimal timing and alignment with marketing calendars and broader campaigns.
• Assist in building short-term and rolling content calendars for assigned partners based on performance insights, trends, and campaign needs.
• Campaign Coordination & Operational Execution
• Support day-to-day communication with assigned media, entertainment, and meme partners.
• Distribute creative assets, approved captions, and briefing materials accurately to partners for live posting.
• Monitor live posting schedules, sequencing, and quality control across all active deliverables.
• Ensure all posts go live on time, are properly tagged, and strictly adhere to campaign deadlines.
• Performance Tracking & Internal Reporting
• Maintain meticulous attention to detail while tracking daily performance metrics, including reach, engagement, saves, shares, and virality across all live partnerships.
• Ensure all campaign performance metrics and partnership data are accurately reported and updated across all internal platforms, recaps, and dashboards.
• Flag high-performing posts, emerging viral trends, and rising talent to the Media Partnerships Team for potential amplification.
• Trend Identification & Cultural Sourcing
• Maintain a deep, real-time pulse on pop culture, fashion, comedy, viral moments, and internet memes to identify culturally relevant content hooks.
• Proactively pitch trending meme formats, viral talent, and fast-turn cultural opportunities for brand outreach.
• Monitor competitor activity and emerging social media content formats to inform future team planning.
• Cross-Functional Alignment & Communication
• Collaborate closely with cross-functional teams (Brand, PR, Talent, Creative, and Social) to help cross-promote key brand placements, social needs, and press features across media accounts.
• Communicate approved schedules, live status updates, and performance data clearly to internal stakeholders.
• Respond to all internal and external emails within 24-48 hours.

Requirements & Tech Stack

• Experience: 0-2 years in Social Media, Digital Marketing, Copywriting, or Media Partnerships.
• Copywriting: Direct experience with a strong portfolio or demonstrated ability to write witty, culturally relevant, and brand-aligned social captions.
• Attention to Detail: Exceptional attention to detail with a commitment to error-free scheduling and accurate data reporting.
• Cultural Awareness: Deeply culturally aware with a strong eye for viral trends, memes, pop culture, fashion, and entertainment content.
• Technical Proficiency: Proficient in Google Sheets, Excel, Canva, CapCut, Photoshop, and social performance tracking platforms.
• Organizational Skills: Strong organizational, multitasking, and time-management skills in a fast-paced environment.

Qualifications

• BA/BS degree in Marketing, Communications, Advertising, Public Relations, Journalism, or equivalent work experience.