Brand Campaign Project Intern ( Shop)

About the Role

Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop! As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Successful candidates must be able to commit to at least 3 months long internship period.

Key Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives.
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc.) for campaign creation and optimization.
• Assist in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Assist to research on local market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns.
• Assist in branding execution and marketing plans to support overall product development.

Requirements & Tech Stack

• Currently Pursuing an Undergraduate/Master in Business or a related discipline.
• Familiarity with the latest local trends and social media influencers.
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure.
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties.
• An analytical and structured thinker, strong in understanding and deriving insights from data.

Preferred Qualifications

• Majors in communication/marketing/e-commerce-related area.