Marketing Content Specialist
Visdum
Noida, Uttar Pradesh, India0–3 yrs1h agovia LinkedIn
About the Role
Visdum is seeking a motivated Content Marketing Specialist to join its Marketing team. This role is content-first, focusing on creating high-quality written content and learning its distribution and audience engagement. The position offers freedom to experiment, take ownership, and grow within a fast-moving SaaS startup.
Key Responsibilities
- Create high-quality content: social media posts, blogs, case studies, eBooks, emails, whitepapers, video scripts.
- Develop an understanding of the "Sales Compensation" industry to create compelling content for awareness and leads.
- Learn and apply SEO and AEO (Artificial Intelligence Search Optimization) best practices for content ranking.
- Own and drive the social media calendar and strategy, including creative campaigns to improve LinkedIn engagement.
- Over time, own and drive on-page, off-page SEO, and backlinks strategy.
- Collaborate with cross-functional teams to create sales enablement materials.
- Write PR stories or external announcements to elevate the Visdum brand.
Requirements & Tech Stack
- B2B content writing experience: 0-3 years.
- SaaS experience is preferred.
- Experience writing content for the US region is an advantage.
- Basic design skills using Canva/Figma/Adobe Photoshop/Illustrator.
- Exceptional writing skills with a focus on quality and attention to detail; preference for simple language.
- Natural passion and flair for storytelling and writing.
- Understanding of SEO and AISO to track content performance.
- Great research skills.
- Understanding of fundamental concepts of content distribution and audience engagement.
- Team player with strong multitasking skills.
- Proactive and resourceful.
- Ability to own outcomes over inputs.
Qualifications
- Candidates with 0-3 years of B2B content writing experience.
- Freelance/part-time writing experience will also be considered.
- A keen eye for detail.
- The ability to write crisply using simple language.
- Someone who thrives on autonomy, keeps up with trends, and brings creativity to every project.