Customer Relationship Management Executive
Saraswati Global Rugs
About the Role
We are looking for a Backend Assistant (Sales) to support the sales team in managing leads, customer communication, CRM activities, and day-to-day sales coordination.
Key Responsibilities
- Manage and update leads, customer data, and follow-ups on CRM portals and maintain accurate records.
- Prepare professional PowerPoint presentations, sales reports, product presentations, and other sales-related documents.
- Handle bulk email campaigns, including preparing databases, sending emails, and maintaining response/follow-up records.
- Manage WhatsApp communication with clients, prospects, architects, dealers, and other business contacts for product sharing and follow-ups.
- Make outbound follow-up calls to leads and customers, understand requirements, and coordinate meetings or further discussions.
- Coordinate with the Sales Team and internal departments regarding leads, customer requirements, quotations, meetings, and pending activities.
- Prepare daily/weekly sales activity reports, track lead status, and ensure timely follow-up until closure or further action.
Requirements & Tech Stack
- Proficiency in MS Excel and PowerPoint.
- Practical experience with CRM portals.
- Experience with bulk email communication.
- Experience with WhatsApp follow-ups.
- Good communication and coordination skills.
- Experience in sales support activities.


















